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Groupama (amaguiz.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Other brands, in the 90th percentile of 12309 Finance brands.
Groupama is a French mutual insurance group, founded in 1900 and headquartered in Paris, offering insurance products for individuals, professionals, and farmers. Through its amaguiz.com platform, it provides auto, home, health, and life/protection (prévoyance) insurance, with free online quotes available within minutes. The company combines digital accessibility with personalized, local support, positioning itself as a trusted mutualist insurer accompanying clients through major life stages.
| Brand Name | Groupama |
|---|---|
| Domain | amaguiz.com |
| Industry | Finance, Other |
| Founded | 1900 |
| Headquarters | Paris |
| CEO | Thierry Martel |
| Main Competitors | AXA (88/100), Allianz France (73/100), MAIF (89/100), MACIF (77/100), Crédit Agricole Assurances (Pacifica) (87/100), MMA (73/100), Generali France (77/100), Matmut (83/100), GMF (74/100) |
Moz Domain Authority 47/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Groupama has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Assurances auto, habitation, santé, prévoyance... Assurances pour particuliers, pros ou agriculteurs. Tarifs gratuits en ligne en quelques minutes." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Groupama?", Claude could identify the brand as of October 2026. Groupama is a major French mutual insurance group offering life, health, property, and casualty insurance, and Amaguiz.com is its direct-to-consumer online brand in France for car and home insurance. Best known for Being one of France's largest mutual insurance groups, with Amaguiz as its online direct insurance arm.
When asked "Best brands similar to Groupama?", Claude would recommend Groupama as of October 2026. It's a well-established name in French insurance, so it would be relevant if discussing major insurers or online insurance brands in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Groupama's main competitors in Finance: AXA (88/100), Allianz France (73/100), MAIF (89/100), MACIF (77/100), Crédit Agricole Assurances (Pacifica) (87/100).
Sources: Brand Analyzer scan
Groupama has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 57, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Groupama official site
Groupama was founded in 1900. Groupama operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Groupama is headquartered in Paris. Groupama operates in the Finance category.
Sources: Wikidata
Groupama offers auto insurance, home insurance, health insurance, and life/protection (prévoyance) insurance. These products are available to individuals, professionals, and farmers, with free online quotes obtainable in minutes through its digital platform.
Sources: Groupama official site
Groupama scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Groupama official site
Groupama is a French mutual insurance group founded in 1900 and headquartered in Paris. It provides insurance solutions for individuals, professionals, and farmers, operating its digital services notably through the website amaguiz.com, where customers can obtain free online insurance quotes.
Sources: Groupama official site
Groupama provides a range of insurance products including auto, home, health, and life/protection (prévoyance) coverage for individuals, professionals, and farmers. It offers free online quotes generated within minutes and combines digital tools with personalized, in-person support to help customers choose and manage insurance plans adapted to their needs.
Sources: Groupama official site
Groupama can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Groupama official site
Groupama serves individuals (particuliers), professionals (professionnels), and farmers (agriculteurs) seeking comprehensive and accessible insurance solutions for auto, home, health, and life protection needs.
Sources: Groupama official site
Groupama scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Groupama has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 47/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Groupama from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Groupama: Alvaria (85/100), Allianz Trade (85/100), Ámbito Financiero (85/100), Ameriprise Financial (85/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Stripe (97/100).
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