Die grösste Apotheke der Schweiz
Amavita (amavita.ch) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, E-commerce brands, in the 17th percentile of 12622 Healthcare brands.
Amavita is a Swiss pharmacy chain and e-commerce platform, described as the largest pharmacy in Switzerland. Founded in 2005 and owned by Galenica, it offers both in-store and online access to medications, beauty and personal care products, nutrition and health items, baby and parenting products, medical supplies, and household goods. Amavita combines pharmaceutical expertise with convenient online ordering, targeting health-conscious consumers and families across Switzerland who seek reliable access to healthcare and wellness products.
| Brand Name | Amavita |
|---|---|
| Domain | amavita.ch |
| Industry | Healthcare, E-commerce |
| Founded | 2005 |
| Parent Company / Owner | Galenica |
| Main Competitors | Sunstore (69/100), Coop Vitality (67/100), TopPharm, Medbase, DocMorris, Dropa |
Moz Domain Authority 35/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #207,681 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Amavita ist die grösste Apotheke der Schweiz. Bestellen Sie online unsere Artikel aus den Bereichen Medikamente & Behandlung, Beauty & Körperpflege, Ernährung & Gesundh…" (Meta description: 34 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amavita?", Claude could identify the brand as of October 2026. Amavita is one of the largest pharmacy chains in Switzerland, operating numerous branches across the country offering prescription medications, over-the-counter health products, and wellness consultations. It is part of the Galenica group, a major Swiss healthcare and pharmaceuti Best known for Being one of Switzerland's largest pharmacy retail chains, under the Galenica group.
When asked "Best brands similar to Amavita?", Claude would recommend Amavita as of October 2026. It's a well-known and widely used pharmacy chain in Switzerland, so it would naturally come up for users asking about Swiss pharmacy brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amavita's main competitors in Healthcare: Sunstore (69/100), Coop Vitality (67/100).
Sources: Brand Analyzer scan
Amavita offers medications and treatments, beauty and personal care products, nutrition and health items, baby and parenting products, medical supplies and nursing care items, and household and cleaning products, available both in physical pharmacies and through its online store.
Sources: Amavita official site
Amavita is the largest pharmacy chain in Switzerland, operating both physical pharmacies and an online store. It is owned by Galenica and was founded in 2005. Amavita provides customers with access to medications, health, and personal care products through a combination of in-store pharmaceutical consultation and e-commerce.
Sources: Amavita official site
Amavita has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amavita official site
Amavita was founded in 2005. Amavita operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amavita operates pharmacies across Switzerland and an online shop where customers can order medications, beauty and personal care items, nutrition and health products, baby and parenting supplies, medical and nursing items, and household and cleaning products. It combines retail pharmacy services with professional pharmaceutical advice, both in-store and online.
Sources: Amavita official site
Amavita scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Amavita official site
Amavita is known for being the largest pharmacy chain in Switzerland, offering a broad range of healthcare, beauty, and personal care products both in physical stores and online, backed by professional pharmaceutical expertise.
Sources: Amavita official site
Amavita can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amavita official site
Amavita is used by health-conscious consumers and families in Switzerland who want convenient access to medications, personal care products, and health-related items, either by ordering online or visiting one of its pharmacies in person.
Sources: Amavita official site
Amavita is owned by or part of Galenica. Amavita operates in the Healthcare category.
Sources: Wikidata
Amavita is popular because it is the largest pharmacy chain in Switzerland, offering a comprehensive range of products-from medications to beauty, nutrition, baby, and household items-combined with the convenience of online ordering and professional pharmaceutical advice.
Sources: Amavita official site
Amavita scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amavita has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #207,681 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Amavita from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amavita: Alveo Technologies (68/100), Alphind Healthcare (68/100), American Lecithin (68/100), Ampath (68/100).
A step up - brands to learn from: ZT Corporate (71/100), Zorgnet-Icuro (71/100).
Category leader: Booksy (96/100).
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