Genuine Japanese Car Parts, Worldwide
Amayama (amayama.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Automotive brands, in the 57th percentile of 25374 E-commerce brands.
Amayama Trading Co. is an e-commerce company that sources and sells new genuine parts for used and imported Japanese cars. It serves customers worldwide, offering full warranty coverage, fast delivery, and low prices. The company positions itself as a bridge between Japanese automakers and international car owners, targeting owners and mechanics seeking authentic replacement parts for Japanese vehicles.
| Brand Name | Amayama |
|---|---|
| Domain | amayama.com |
| Industry | E-commerce, Automotive |
| Main Competitors | Nengun Performance, Japan Parts, RockAuto (78/100), CARiD (76/100), Partsouq, Amazon Automotive (83/100) |
Moz Domain Authority 40/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #45,695 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Amayama Trading Co. specializes in new genuine parts for used & import Japanese cars. Full warranty. Fast delivery. Very low prices. Request a quote online now." (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amayama?", Claude could identify the brand as of October 2026. Amayama is an online auto parts retailer specializing in genuine OEM spare parts for Japanese, Korean, and other Asian vehicle brands, sourcing directly from manufacturers and large warehouses in Japan and the UAE. Best known for Selling genuine OEM car parts for Japanese and Korean vehicles via an online catalog with worldwide shipping.
When asked "Best brands similar to Amayama?", Claude would recommend Amayama as of October 2026. It's a legitimate and well-known option for people seeking genuine OEM parts internationally, especially for Japanese and Korean car brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amayama's main competitors in E-commerce: RockAuto (78/100), CARiD (76/100), Amazon Automotive (83/100).
Sources: Brand Analyzer scan
Amayama has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 39, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amayama official site
Amayama scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Amayama official site
Amayama offers new genuine replacement parts for used and imported Japanese cars, available for purchase online through a quote request system, with full warranty coverage and worldwide shipping.
Sources: Amayama official site
Amayama is an e-commerce company, Amayama Trading Co., that specializes in supplying new genuine parts for used and imported Japanese cars to customers around the world.
Sources: Amayama official site
Amayama sources and sells new genuine replacement parts for Japanese vehicles, providing full warranty coverage and fast, worldwide delivery to owners and mechanics of used and imported Japanese cars.
Sources: Amayama official site
Amayama can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amayama official site
Amayama is known for supplying genuine Japanese car parts at low prices with fast international shipping and full warranty protection, catering specifically to owners of used and imported Japanese vehicles.
Sources: Amayama official site
Amayama is used by owners and mechanics of used and imported Japanese vehicles worldwide who need genuine replacement parts for maintenance or repair.
Sources: Amayama official site
Amayama scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amayama has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #45,695 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amayama from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amayama: ALYCE Paris (78/100), ALVABABY (78/100), Amazing Grass (78/100), Amazon.sg (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.