日本最大級のフィギュア・ホビー通販
あみあみ (AmiAmi) (amiami.jp) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Media & Entertainment brands, in the 16th percentile of 27945 E-commerce brands.
あみあみ (AmiAmi) is a Japanese e-commerce retailer specializing in figures, hobby goods, anime merchandise, plastic models, games, and trading cards. Operating for over 20 years, it is positioned as one of Japan's largest hobby and figure online stores, offering new releases, exclusive items, discounted sale products, and used goods. The site serves both domestic and international collectors and fans, with services such as combined shipping for multiple orders. It is based in Tokyo, Japan.
| Brand Name | あみあみ (AmiAmi) |
|---|---|
| Domain | amiami.jp |
| Industry | E-commerce, Media & Entertainment |
| Founded | 1970 |
| Headquarters | Tokyo |
| Main Competitors | Hobby Search (59/100), Suruga-ya (62/100), Mandarake (73/100), CDJapan (75/100), HobbyLink Japan (80/100), BigBadToyStore (78/100), Premium Bandai (77/100) |
Moz Domain Authority 71/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #38,321 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "日本最大級のフィギュア,ホビー通販「あみあみ」公式オンライン本店-20年以上の実績を持つ通販サイトです。最新商品を随時更新！あみあみ限定品やおトクなセール品、中古品も！注文まとめ発送も対応！フィギュア,アニメ,グッズ,プラモデル,ゲーム,トレカなど幅広い品揃え！" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is あみあみ (AmiAmi)?", Claude could identify the brand as of September 2026. AmiAmi is a Japanese e-commerce site run by K-Trade Co., specializing in anime figures, model kits, trading cards, and other otaku merchandise, and it ships internationally to collectors worldwide. Best known for Being a major online retailer for Japanese anime figures, garage kits, and hobby collectibles with international shipping.
When asked "Best brands similar to あみあみ (AmiAmi)?", Claude would recommend あみあみ (AmiAmi) as of September 2026. It's one of the most trusted and widely used platforms for overseas buyers wanting authentic Japanese anime figures and hobby goods, so it naturally comes up alongside sites like HobbyLink Japan or Mandarake.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
あみあみ (AmiAmi)'s main competitors in E-commerce: Hobby Search (59/100), Suruga-ya (62/100), Mandarake (73/100), CDJapan (75/100), HobbyLink Japan (80/100).
Sources: Brand Analyzer scan
AmiAmi offers figures, anime and hobby merchandise, plastic models, video games, and trading cards. It provides new product releases, AmiAmi-exclusive items, discounted sale products, and secondhand/used goods, with combined shipping options for multi-item orders.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) is a Japanese online retail store specializing in figures, anime goods, hobby products, plastic models, games, and trading cards. It is described as one of Japan's largest figure and hobby e-commerce platforms, with more than 20 years of operating history serving both domestic and international customers.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 37, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) was founded in 1970. あみあみ (AmiAmi) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
あみあみ (AmiAmi) is headquartered in Tokyo. あみあみ (AmiAmi) operates in the E-commerce category.
Sources: Wikidata
AmiAmi operates an online store selling a wide range of hobby-related products including figures, anime merchandise, plastic models, video games, and trading cards. It regularly updates its catalog with new releases, offers site-exclusive items, runs sales on discounted products, and also sells used goods. It supports combined shipping for customers ordering multiple items.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: あみあみ (AmiAmi) official site
AmiAmi is known for being one of Japan's largest figure and hobby merchandise retailers, offering an extensive selection of anime figures, exclusive products, and both new and used hobby goods, built on more than 20 years of business experience.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: あみあみ (AmiAmi) official site
AmiAmi is used by collectors and fans of figures, anime, plastic models, video games, and trading cards, both within Japan and internationally, who seek a wide selection of new, exclusive, discounted, or used hobby merchandise.
Sources: あみあみ (AmiAmi) official site
AmiAmi's popularity stems from its extensive product selection covering figures, anime goods, plastic models, games, and trading cards, along with its long-standing presence (20+ years) in the hobby retail market. It offers exclusive items, sale discounts, and used goods, appealing to both casual buyers and dedicated collectors, including international fans.
Sources: あみあみ (AmiAmi) official site
あみあみ (AmiAmi) scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
あみあみ (AmiAmi) has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #38,321 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify あみあみ (AmiAmi) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to あみあみ (AmiAmi): AmiAmi (66/100), Ame Digital (66/100), & Other Stories (66/100), Anushé Pirani (66/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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