Für Menschenrechte weltweit aktiv
Amnesty International (amnesty.de) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 69th percentile of 5766 Non-profit brands.
Amnesty International is a non-governmental organization founded in 1961 and headquartered in London. It describes itself as the world's largest movement for human rights, working globally to protect and enforce human rights through research, campaigning, and grassroots activism. The organization engages activists, supporters, and volunteer groups worldwide who want to advocate for human rights, social justice, and political freedom, offering opportunities to get involved locally or online.
| Brand Name | Amnesty International |
|---|---|
| Domain | amnesty.de |
| Industry | Non-profit, Government |
| Founded | 1961 |
| Headquarters | London |
| Main Competitors | Human Rights Watch (90/100), Freedom House (87/100), Reporters Without Borders (87/100), Human Rights First (74/100), International Federation for Human Rights (FIDH) |
Moz Domain Authority 61/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Amnesty International has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Amnesty International ist die weltweit größte Bewegung, die für die Menschenrechte eintritt. Werde jetzt aktiv - in einer Gruppe in deiner Nähe oder online!" (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Amnesty International?", Claude could identify the brand as of September 2026. Amnesty International is a global human rights organization founded in 1961 that campaigns against human rights abuses, including unlawful detention, torture, and the death penalty, through research, advocacy, and grassroots activism. Amnesty.de is its German section, coordinatin Best known for Global human rights advocacy and campaigning, especially letter-writing campaigns for political prisoners.
When asked "Best brands similar to Amnesty International?", Claude would recommend Amnesty International as of September 2026. It's one of the most well-known and respected human rights NGOs worldwide, so it would naturally come up when discussing similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International's main competitors in Non-profit: Human Rights Watch (90/100), Freedom House (87/100), Reporters Without Borders (87/100), Human Rights First (74/100).
Sources: Brand Analyzer scan
Amnesty International has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amnesty International official site
Amnesty International was founded in 1961. Amnesty International operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amnesty International is headquartered in London. Amnesty International operates in the Non-profit category.
Sources: Wikidata
Amnesty International scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amnesty International official site
Amnesty International is a non-governmental organization founded in 1961 and headquartered in London. It is described as the world's largest movement dedicated to human rights, working independently and globally to document and combat human rights violations.
Sources: Amnesty International official site
Amnesty International works globally to protect and enforce human rights. It conducts research to document human rights violations, runs campaigns to raise awareness and pressure governments and institutions, and mobilizes individuals and local groups to take action, either in person or online, in support of justice and political freedom.
Sources: Amnesty International official site
Amnesty International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amnesty International official site
Amnesty International offers human rights research and documentation, awareness campaigns, and avenues for activism, including participation in local groups or online engagement, allowing individuals to actively support human rights causes.
Sources: Amnesty International official site
Amnesty International is known for being the world's largest human rights movement, recognized for its research-based documentation of human rights abuses and its global campaigns aimed at holding governments and other actors accountable for violations.
Sources: Amnesty International official site
Amnesty International is used by people worldwide who want to engage in human rights advocacy, social justice, and political freedom efforts, including activists, supporters, and members of volunteer or local advocacy groups.
Sources: Amnesty International official site
Amnesty International scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 61/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amnesty International from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International: AmeriCorps (81/100), Association for Manufacturing Excellence (AME) (81/100), Andrews University (81/100), Angelus Press (81/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
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