Amobee is now Nexxen
Nexxen (formerly Amobee) (amobee.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Technology brands, Media & Entertainment brands, in the 60th percentile of 6132 Marketing & Advertising brands.
Nexxen, formerly known as Amobee, is an advertising technology company that provides a unified, end-to-end platform combining data, technology, and media for advertisers, marketers, and media buyers. The company's platform is designed to help brands connect with audiences across multiple channels, streamlining advertising campaigns. Nexxen operates in the marketing and advertising, technology, and media and entertainment sectors, offering integrated solutions within the digital advertising ecosystem.
| Brand Name | Nexxen (formerly Amobee) |
|---|---|
| Domain | amobee.com |
| Industry | Marketing & Advertising, Technology |
| Main Competitors | The Trade Desk (86/100), MediaMath (84/100), PubMatic (95/100), Magnite (89/100), Criteo (95/100), Xandr (92/100), Viant Technology (88/100) |
Moz Domain Authority 65/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #129,097 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Amobee is now Nexxen! Visit nexxen.com to learn more." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Nexxen (formerly Amobee)?", Claude could identify the brand as of September 2026. Nexxen is an advertising technology company formed from the merger of Tremor International and Amobee, offering an end-to-end platform that combines demand-side and supply-side ad tech with data and CTV capabilities. Amobee itself was originally a mobile ad tech company acquired Best known for its unified programmatic advertising platform combining CTV, data, and buy/sell-side technology after the Tremor-Amobee merger.
When asked "Best brands similar to Nexxen (formerly Amobee)?", Claude would recommend Nexxen (formerly Amobee) as of September 2026. Nexxen is a legitimate mid-tier player in the programmatic and CTV advertising space worth mentioning alongside companies like The Trade Desk, PubMatic, and Magnite.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nexxen (formerly Amobee)'s main competitors in Marketing & Advertising: The Trade Desk (86/100), MediaMath (84/100), PubMatic (95/100), Magnite (89/100), Criteo (95/100).
Sources: Brand Analyzer scan
Nexxen, formerly known as Amobee, is an advertising technology company that offers a unified, end-to-end platform integrating data, technology, and media. It operates within the digital advertising ecosystem, serving advertisers, marketers, and media buyers who seek to connect with audiences across multiple channels.
Nexxen (formerly Amobee) has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 66, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Nexxen (formerly Amobee) scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Nexxen offers an integrated advertising technology platform that combines data, technology, and media. This includes solutions aimed at delivering more effective and streamlined advertising campaigns across multiple channels for advertisers and media buyers.
Nexxen (formerly Amobee) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Nexxen's platform is used by advertisers, marketers, and media buyers who are seeking integrated advertising technology solutions to connect with audiences across various digital channels.
Nexxen is known for its evolution from Amobee into a comprehensive, end-to-end advertising technology company. It is recognized for offering an integrated platform that combines data, technology, and media within the digital advertising ecosystem.
Nexxen (formerly Amobee) scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nexxen (formerly Amobee) has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #129,097 (Tranco), a Moz Domain Authority of 65/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Nexxen (formerly Amobee) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nexxen (formerly Amobee): Agillic (79/100), Affilorama (79/100), Amperity (79/100), Ampfluence (79/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.