Amphia Brand Score: 77/100 - Brand-Ready tier

Zorg die bij u past

Amphia (amphia.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 55th percentile of 15329 Healthcare brands.

AI Snapshot

Amphia is a Dutch hospital organization operating multiple locations in Breda, Oosterhout, and Etten-Leur. It provides hospital care tailored to patient needs, aiming to deliver high-quality, future-proof healthcare services. Amphia serves patients and their families in the surrounding region, combining medical expertise with personalized attention across its various sites. As a healthcare institution, it positions itself as a progressive provider of regional hospital care in the southern Netherlands.

Key facts about Amphia
Brand NameAmphia
Domainamphia.nl
IndustryHealthcare
HeadquartersBreda, Netherlands
Main CompetitorsBravis Ziekenhuis (75/100), Elisabeth-TweeSteden Ziekenhuis (77/100), Jeroen Bosch Ziekenhuis, Erasmus MC (80/100), Maasstad Ziekenhuis (78/100)

Evidence

Moz Domain Authority 42/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #343,599 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Bij Amphia verlenen we zorg die past bij wat de patiënt nodig heeft. We lopen voorop in uitstekende, toekomstbestendige zorg. Amphia heeft ziekenhuizen in Breda, Oosterhout en Ette…" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on YouTube, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Amphia?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Amphia?", Claude could identify the brand as of October 2026. Amphia is a large hospital organization in the Netherlands, based in Breda, formed from the merger of several regional hospitals, offering a broad range of general and specialized medical care to the Breda and surrounding region. Best known for Being one of the largest general hospitals in the Netherlands, serving the Breda region with multiple locations.

When asked "Best brands similar to Amphia?", Claude would recommend Amphia as of October 2026. It's a well-known major Dutch hospital, so it would naturally come up when discussing large regional healthcare providers in the Netherlands.

People Also Ask About Amphia

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Amphia's main competitors?

Amphia's main competitors in Healthcare: Bravis Ziekenhuis (75/100), Elisabeth-TweeSteden Ziekenhuis (77/100), Erasmus MC (80/100), Maasstad Ziekenhuis (78/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Amphia?

Amphia scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Amphia official site

What is Amphia?

Amphia is a Dutch hospital organization with locations in Breda, Oosterhout, and Etten-Leur, providing hospital care to patients in the surrounding region.

Sources: Amphia official site

How can Amphia improve its AI discoverability?

Amphia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Amphia official site

What does Amphia do?

Amphia provides hospital and medical care services tailored to patient needs, operating across multiple locations to deliver treatment, diagnostics, and patient support within the Breda, Oosterhout, and Etten-Leur region.

Sources: Amphia official site

Who uses Amphia?

Amphia is used by patients and their families in the Breda, Oosterhout, and Etten-Leur region who require hospital care and medical support.

Sources: Amphia official site

Recommendations

AI visibility

Amphia scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Amphia has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (51/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #343,599 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amphia from memory (October 2026) - a sign these signals are paying off.

Visibility - 22/100

Trust - 51/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Amphia: American Medical Technologists (77/100), American Laser Med Spa (77/100), Amsterdam Economic Board (77/100), AMTI (77/100).

A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site