Zorg op z'n Amsterdams
Amsta (amsta.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 28th percentile of 19613 Healthcare brands.
Amsta is a non-profit healthcare organization based in Amsterdam, the Netherlands, that provides housing and care services for elderly people and individuals with intellectual disabilities. It focuses on personal, professional support, combining small-scale living facilities with specialized care expertise. Amsta works with clients, families, volunteers, and the local community to support quality of life, and also recruits care professionals and volunteers to work in elderly and disability care in the Amsterdam region.
| Brand Name | Amsta |
|---|---|
| Domain | amsta.nl |
| Industry | Healthcare, Non-profit |
| Founded | 1839 |
| Headquarters | Boston |
| Main Competitors | Cordaan (74/100), Amstelring (73/100), Zonnehuisgroep Amstelland (51/100), Philadelphia Zorg (82/100), 's Heeren Loo (76/100), Dignis (76/100) |
Moz Domain Authority 34/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,454,273 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Amsta biedt wonen en zorg aan ouderen en mensen met een verstandelijke beperking. Word Amstadammer en kom werken in de ouderenzorg en gehandicaptenzorg." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amsta?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Amsta (amsta.nl) as a specific company, it may be a smaller Dutch healthcare-related organization with limited presence in my training data.
When asked "Best brands similar to Amsta?", Claude would not surface Amsta as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amsta's main competitors in Healthcare: Cordaan (74/100), Amstelring (73/100), Zonnehuisgroep Amstelland (51/100), Philadelphia Zorg (82/100), 's Heeren Loo (76/100).
Sources: Brand Analyzer scan
Amsta has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amsta official site
Amsta was founded in 1839. Amsta operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amsta is headquartered in Boston. Amsta operates in the Healthcare category.
Sources: Wikidata
Amsta scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Amsta official site
Amsta offers housing combined with care services for elderly people, including those with dementia, and for people with intellectual disabilities. Its services include small-scale residential living facilities paired with specialized care expertise, as well as support programs involving family members, volunteers, and the local Amsterdam community aimed at improving residents' quality of life.
Sources: Amsta official site
Amsta is a non-profit healthcare organization located in Amsterdam, the Netherlands. It provides housing and care services specifically for elderly people, including those with dementia, and for individuals with intellectual disabilities. The organization operates within the Dutch healthcare and non-profit sector.
Sources: Amsta official site
Amsta provides combined housing and care services for elderly people and people with intellectual disabilities in Amsterdam. It operates small-scale residential facilities and offers specialized care expertise tailored to the needs of its residents. Amsta also works closely with families, volunteers, and the broader Amsterdam community to support quality of life for its clients, and actively recruits care professionals and volunteers to work in elderly and disability care.
Sources: Amsta official site
Amsta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amsta official site
Amsta's services are used by elderly people, including those with dementia, and by people with intellectual disabilities living in the Amsterdam region. Their families and close relatives are also involved as part of the support network. Additionally, zorgprofessionals (care professionals) and volunteers use or work within Amsta as part of its care delivery model.
Sources: Amsta official site
Amsta is known for offering small-scale, personalized housing and care facilities for elderly people and people with intellectual disabilities in Amsterdam. It is recognized for its locally rooted, 'Amsterdam' approach to care, which emphasizes personal and professional support combined with specialist care expertise for conditions such as dementia and intellectual disabilities.
Sources: Amsta official site
Amsta scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amsta has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,454,273 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Amsta from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amsta: AMPAworks (71/100), American Senior Benefits (71/100), AMT Imaging (71/100), AmTrust International (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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