Your guide to Amsterdam
Amsterdam.info (amsterdam.info) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Media & Entertainment brands, in the 39th percentile of 19632 Travel & Hospitality brands.
Amsterdam.info is a travel information website focused on Amsterdam, the capital of the Netherlands. It provides tourists with practical details on accommodations such as hotels, apartments, and hostels, as well as information on the airport, coffeeshops, and the red light district. The site aims to serve as a comprehensive guide for planning and enjoying visits to the city, covering attractions, local experiences, and culture for travelers seeking practical tips before and during their trip.
| Brand Name | Amsterdam.info |
|---|---|
| Domain | amsterdam.info |
| Industry | Travel & Hospitality, Media & Entertainment |
| Founded | 1300 |
| Main Competitors | Lonely Planet (97/100), TripAdvisor (97/100), Booking.com (90/100), I amsterdam (85/100), Time Out Amsterdam (96/100), Expedia (58/100), Airbnb (89/100) |
Ranked #124,575 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Amsterdam.info appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Amsterdam tourist information, hotels, apartments, hostels, airport, coffeeshops and red light district." (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Amsterdam.info?", Claude could identify the brand as of November 2026. Amsterdam.info is a travel and tourism website providing guides, tips, and booking information for visitors to Amsterdam, covering things like attractions, hotels, canal cruises, and museum tickets. Best known for Being an online travel guide and booking portal focused specifically on Amsterdam tourism.
When asked "Best brands similar to Amsterdam.info?", Claude would not surface Amsterdam.info as of November 2026. It's a decent niche city guide site, but it's not a major or standout brand I'd prioritize over bigger names like Lonely Planet, Booking.com, or official city tourism boards when recommending travel resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amsterdam.info's main competitors in Travel & Hospitality: Lonely Planet (97/100), TripAdvisor (97/100), Booking.com (90/100), I amsterdam (85/100), Time Out Amsterdam (96/100).
Sources: Brand Analyzer scan
Amsterdam.info has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 4, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amsterdam.info official site
Amsterdam.info was founded in 1300. Amsterdam.info operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amsterdam.info offers travel information services including guides to hotels, apartments, and hostels, airport information, details on coffeeshops and the red light district, and broader content on attractions and local experiences in Amsterdam.
Sources: Amsterdam.info official site
Amsterdam.info scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amsterdam.info official site
Amsterdam.info is an online travel guide dedicated to Amsterdam, the capital and most populous city of the Netherlands. It offers tourist information covering accommodations, attractions, and local experiences to help visitors plan their trips.
Sources: Amsterdam.info official site
Amsterdam.info provides travelers with information and resources for planning a visit to Amsterdam, including details on hotels, apartments, and hostels, the airport, coffeeshops, and the red light district, along with broader attractions and cultural experiences.
Sources: Amsterdam.info official site
Amsterdam.info can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amsterdam.info official site
Amsterdam.info is used by tourists and travelers who are planning a visit to Amsterdam and are seeking information on accommodations, attractions, and local tips.
Sources: Amsterdam.info official site
Amsterdam.info is known for being an all-in-one tourist information resource for Amsterdam, covering practical topics such as accommodations, the airport, coffeeshops, and the red light district alongside general attractions and local tips.
Sources: Amsterdam.info official site
Amsterdam.info scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amsterdam.info has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #124,575 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amsterdam.info from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amsterdam.info: Australian Maritime Safety Authority (AMSA) (72/100), Ampleforth Abbey (72/100), GotYourPassport (72/100), Angel Flight Southeast (72/100).
A step up - brands to learn from: Zolo (81/100), Zbulo (81/100).
Category leader: Cvent (97/100).
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