Angry Robot Brand Score: 64/100 - Developing tier

Bold Science Fiction and Fantasy

Angry Robot (angryrobotbooks.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, E-commerce brands, in the 13th percentile of 7483 Media & Entertainment brands.

AI Snapshot

Angry Robot is a British independent publishing house founded in 2008 and headquartered in Nottingham, England. It specializes in science fiction, fantasy, and speculative fiction, focusing on innovative and boundary-pushing stories. The publisher positions itself as an alternative to mainstream publishing houses, seeking out genre-bending voices that larger publishers may overlook, and sells books directly to readers via e-commerce as well as through traditional retail channels.

Key facts about Angry Robot
Brand NameAngry Robot
Domainangryrobotbooks.com
IndustryMedia & Entertainment, E-commerce
Founded2008
HeadquartersNottingham
Main CompetitorsTor Books, Orbit Books (81/100), Solaris Books (70/100), DAW Books (74/100), Baen Books (85/100), Titan Books

Evidence

Moz Domain Authority 50/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #1,256,145 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Angry Robot has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "NOTE FOR ORDERS OUTSIDE UK/NORTH AMERICA: The customer will have to pay duty upon delivery of their order; unfortunately it cannot be added by us during the order process." (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Angry Robot?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Angry Robot?", Claude could identify the brand as of September 2026. Angry Robot is a British independent publishing imprint specializing in science fiction, fantasy, and horror novels, founded in 2009 originally as a division of HarperCollins before becoming independent. Best known for publishing genre-bending science fiction and fantasy novels, often championing new and diverse authors.

When asked "Best brands similar to Angry Robot?", Claude would recommend Angry Robot as of September 2026. It's a respected niche imprint in genre fiction publishing, worth mentioning to anyone interested in indie SFF publishers.

People Also Ask About Angry Robot

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Angry Robot's main competitors?

Angry Robot's main competitors in Media & Entertainment: Orbit Books (81/100), Solaris Books (70/100), DAW Books (74/100), Baen Books (85/100).

Sources: Brand Analyzer scan

What is Angry Robot?

Angry Robot is a British independent publishing house based in Nottingham, England, founded in 2008. It specializes in publishing science fiction, fantasy, and speculative fiction.

Sources: Angry Robot official site

When was Angry Robot founded?

Angry Robot was founded in 2008. Angry Robot operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Angry Robot headquartered?

Angry Robot is headquartered in Nottingham. Angry Robot operates in the Media & Entertainment category.

Sources: Wikidata

What products or services does Angry Robot offer?

Angry Robot offers published books in the science fiction, fantasy, and speculative fiction genres. These books are available for purchase directly through the company's e-commerce website as well as through standard retail channels.

Sources: Angry Robot official site

What does Angry Robot do?

Angry Robot publishes science fiction, fantasy, and speculative fiction books, focusing on innovative and boundary-pushing stories from writers whose work may be overlooked by larger publishing houses. It sells its titles both through traditional retail and directly via e-commerce, including its own website.

Sources: Angry Robot official site

Does ChatGPT recommend Angry Robot?

Angry Robot scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Angry Robot official site

What is Angry Robot known for?

Angry Robot is known for discovering and publishing unique, genre-bending science fiction and fantasy voices that larger, mainstream publishers often overlook. It has built a reputation as a daring independent publisher offering unconventional and imaginative speculative fiction.

Sources: Angry Robot official site

How can Angry Robot improve its AI discoverability?

Angry Robot can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Angry Robot official site

Who uses Angry Robot?

Angry Robot's books are used by avid readers and fans of science fiction and fantasy who are looking for original, boundary-pushing stories that go beyond what mainstream publishers typically offer.

Sources: Angry Robot official site

Recommendations

AI visibility

Angry Robot scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Angry Robot has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,256,145 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Angry Robot from memory (September 2026) - a sign these signals are paying off.

Visibility - 55/100

Trust - 29/100

Recommendation likelihood - 35/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Angry Robot: AlphaDate (64/100), Alpenrammler (64/100), AniwatchTV (64/100), API-Football (64/100).

A step up - brands to learn from: Zhangyue (71/100), World Literature Today (71/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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