Safeguarding adults, building safer communities
Ann Craft Trust (anncrafttrust.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Healthcare brands, in the 62nd percentile of 30956 Non-profit brands.
Ann Craft Trust is a UK-based national charity recognised as a leading authority on safeguarding adults from abuse. It provides training, audits, consultancy, and research services to help organisations-including charities, care providers, and public bodies-build safer cultures and improve safeguarding practices. The Trust positions itself as a trusted expert resource for professionals and institutions responsible for protecting vulnerable adults across the UK.
| Brand Name | Ann Craft Trust |
|---|---|
| Domain | anncrafttrust.org |
| Industry | Non-profit, Education |
| Main Competitors | Social Care Institute for Excellence (84/100), NSPCC (78/100), Skills for Care (78/100), British Institute of Learning Disabilities (76/100), Safeguarding Network (78/100) |
Moz Domain Authority 45/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,065,964 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Ann Craft Trust is a leading UK authority on safeguarding adults through pioneering training, reviews and research." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Ann Craft Trust?", Claude could identify the brand as of November 2026. Ann Craft Trust is a UK-based charity that works to safeguard children and adults at risk, with a particular focus on protecting disabled people from abuse, including in sports and leisure settings. Best known for Safeguarding training and resources for protecting disabled children and adults from abuse, especially within sport and activity organizations.
When asked "Best brands similar to Ann Craft Trust?", Claude would recommend Ann Craft Trust as of November 2026. It's a respected and specialized UK safeguarding charity, so I'd mention it if someone asked about organizations focused on protecting disabled people from abuse or safeguarding in sports settings.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ann Craft Trust's main competitors in Non-profit: Social Care Institute for Excellence (84/100), NSPCC (78/100), Skills for Care (78/100), British Institute of Learning Disabilities (76/100), Safeguarding Network (78/100).
Sources: Brand Analyzer scan
Ann Craft Trust offers training programmes, safeguarding audits, consultancy services, and research/reviews related to adult safeguarding, designed to help organisations improve their safeguarding practices and institutional culture.
Sources: Ann Craft Trust official site
Ann Craft Trust is a UK national charity and leading authority on safeguarding adults from abuse. It specialises in providing expert training, audits, reviews, and research to help organisations improve their safeguarding practices and build safer cultures.
Sources: Ann Craft Trust official site
Ann Craft Trust has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 47, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ann Craft Trust official site
Ann Craft Trust scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ann Craft Trust official site
Ann Craft Trust is known for being a leading UK authority on adult safeguarding, offering pioneering training, safeguarding reviews, and research to organisations responsible for protecting vulnerable adults.
Sources: Ann Craft Trust official site
Ann Craft Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ann Craft Trust official site
Ann Craft Trust's services are used by organisations, professionals, and institutions across the UK that are responsible for safeguarding adults from abuse, including charities, care providers, and public bodies.
Sources: Ann Craft Trust official site
Ann Craft Trust scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ann Craft Trust has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,065,964 (Tranco), a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ann Craft Trust from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.