Uw partner voor papier en verpakking
Antalis (antalis.nl) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Marketing & Advertising brands, in the 79th percentile of 26386 E-commerce brands.
Antalis is a France-based company headquartered in Boulogne-Billancourt that operates an online eShop (antalis.nl) offering a broad assortment of paper, packaging solutions, and visual communication products. It serves business professionals and companies, positioning itself as a leading supplier that consolidates these product categories into a single, convenient online purchasing platform within the e-commerce, manufacturing, and marketing/advertising sectors.
| Brand Name | Antalis |
|---|---|
| Domain | antalis.nl |
| Industry | E-commerce, Manufacturing |
| Headquarters | Boulogne-Billancourt |
| Main Competitors | Igepa Group (70/100), Inapa, RAJA Group (87/100), Lyreco (85/100), Viking Direct (84/100) |
Moz Domain Authority 32/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Antalis appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ontdek en koop online het grootste assortiment papieren, verpakkingsoplossingen en visuele communicatieproducten voor professionals" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Antalis?", Claude could identify the brand as of October 2026. Antalis is a major European distributor of paper, packaging, and visual communication products, serving businesses like printers, publishers, and office suppliers. Antalis.nl is its Dutch branch, offering B2B e-commerce for paper, packaging materials, and related supplies. Best known for Being one of Europe's largest distributors of paper and packaging products for professional and industrial use.
When asked "Best brands similar to Antalis?", Claude would recommend Antalis as of October 2026. It's a well established, large-scale supplier in the paper and packaging distribution space, relevant for B2B e-commerce buyers in that sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Antalis's main competitors in E-commerce: Igepa Group (70/100), RAJA Group (87/100), Lyreco (85/100), Viking Direct (84/100).
Sources: Brand Analyzer scan
Antalis has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 56, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Antalis official site
Antalis is headquartered in Boulogne-Billancourt. Antalis operates in the E-commerce category.
Sources: Wikidata
Antalis offers a broad range of paper products, packaging solutions, and visual communication materials through its online eShop. These offerings are designed for business professionals and companies seeking supplies in these categories, all consolidated and purchasable through a single online platform.
Sources: Antalis official site
Antalis scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Antalis official site
Antalis is a France-based company that operates an online eShop (antalis.nl) specializing in paper, packaging solutions, and visual communication products for business professionals. It is headquartered in Boulogne-Billancourt, France, and operates within the e-commerce, manufacturing, and marketing/advertising sectors.
Sources: Antalis official site
Antalis sells and distributes a wide assortment of paper products, packaging solutions, and visual communication materials through its online eShop. The platform allows professionals and businesses to browse, select, and purchase these supplies in one centralized online location, streamlining procurement for companies that need paper, packaging, or visual communication items.
Sources: Antalis official site
Antalis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Antalis official site
Antalis is used by business professionals and companies that require paper, packaging materials, or visual communication products for their operations. Its target audience consists of organizations seeking a consolidated, online source for these supply categories rather than individual consumers.
Sources: Antalis official site
Antalis is known for offering one of the largest assortments of paper, packaging, and visual communication products available through an online eShop aimed at business professionals. Its positioning emphasizes breadth of product range combined with the convenience of online ordering, making it a go-to supplier for companies seeking these materials from a single source.
Sources: Antalis official site
Antalis scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Antalis has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (56/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Antalis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Antalis: Antalis (82/100), The Ansel Adams Gallery (82/100), A.P.C. (82/100), Apeer (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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