De grootste onderwijsvakbond van Nederland
Algemene Onderwijsbond (AOb) (aob.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 47th percentile of 35829 Education brands.
Algemene Onderwijsbond (AOb) is the largest education trade union in the Netherlands, representing over 87,000 members. Founded in 1887, it advocates for the interests of employees across primary, secondary, vocational and higher education sectors. The AOb negotiates collective labor agreements (cao's), working conditions and workload issues on behalf of teaching and support staff, and provides legal and practical support to its members, positioning itself as the principal union representing education workers to employers and government.
| Brand Name | Algemene Onderwijsbond (AOb) |
|---|---|
| Domain | aob.nl |
| Industry | Education, Non-profit |
| Founded | 1887 |
| Main Competitors | CNV Onderwijs, FNV (77/100), Algemene Vereniging Schoolleiders (AVS) (66/100), National Education Association (NEA) (87/100), American Federation of Teachers (AFT) (85/100) |
Ranked #283,421 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Algemene Onderwijsbond (AOb) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "De AOb zet zich in voor het onderwijs. Met ruim 87.000 leden zijn we de grootste onderwijsvakbond van Nederland. Jij en je collega" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Algemene Onderwijsbond (AOb)?", Claude could identify the brand as of November 2026. The Algemene Onderwijsbond (AOb) is the largest trade union for education staff in the Netherlands, representing teachers and other employees across primary, secondary, vocational and higher education as well as research institutions. Best known for Being the biggest Dutch teachers' union advocating for pay, working conditions and collective labor agreements (cao) in education.
When asked "Best brands similar to Algemene Onderwijsbond (AOb)?", Claude would recommend Algemene Onderwijsbond (AOb) as of November 2026. If someone asks about major Dutch education or teachers' unions, the AOb is the natural and most prominent one to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Algemene Onderwijsbond (AOb)'s main competitors in Education: FNV (77/100), Algemene Vereniging Schoolleiders (AVS) (66/100), National Education Association (NEA) (87/100), American Federation of Teachers (AFT) (85/100).
Sources: Brand Analyzer scan
Algemene Onderwijsbond (AOb) is the largest trade union for education professionals in the Netherlands, founded in 1887. It represents more than 87,000 members working across primary, secondary, vocational and higher education sectors, advocating for their collective labor interests.
Algemene Onderwijsbond (AOb) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 21, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Algemene Onderwijsbond (AOb) was founded in 1887. Algemene Onderwijsbond (AOb) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The AOb offers collective bargaining representation for cao's (collective labor agreements) and working conditions, legal and practical advice and support for members on employment-related matters, and advocacy regarding issues such as workload and workplace policy in the education sector.
Algemene Onderwijsbond (AOb) scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The AOb is used by employees across the Dutch education system, including teachers, lecturers, and education support staff working in primary education, secondary education (voortgezet onderwijs), vocational education (mbo), and higher education (hoger onderwijs).
The AOb is known for being the largest education trade union in the Netherlands, with over 87,000 members. It is recognized for negotiating collective labor agreements and representing teachers and education staff in discussions about pay, working conditions, and workload across all education sectors.
Algemene Onderwijsbond (AOb) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The AOb's prominence stems from being the largest union for education personnel in the Netherlands, with a membership exceeding 87,000. Its scale and long history since 1887 have made it a central representative voice for teachers and education staff in collective bargaining and policy discussions with employers and the government.
Algemene Onderwijsbond (AOb) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Algemene Onderwijsbond (AOb) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #283,421 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Algemene Onderwijsbond (AOb) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Algemene Onderwijsbond (AOb): ANTON (73/100), Anticariat.net (73/100), American Osteopathic College of Dermatology (73/100), Apprenticeshop (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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