Reliable delivery, nationwide and local
The APC (apc-overnight.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, in the 86th percentile of 43199 Other brands.
The APC (apc-overnight.com) is a parcel delivery company that provides flexible, reliable shipping solutions for businesses. It combines a national delivery network with local expertise to offer services such as timed and next-day deliveries, as well as specialist and secure handling. The company targets businesses of all sizes that require dependable logistics support, including for time-sensitive and international shipments.
| Brand Name | The APC |
|---|---|
| Domain | apc-overnight.com |
| Industry | Other |
| Main Competitors | DHL (97/100), UPS (94/100), FedEx (88/100), DPD (88/100), Hermes (Evri) (87/100), Yodel (82/100), TNT (81/100) |
Moz Domain Authority 36/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide flexible, reliable delivery solutions that keep businesses moving and customers satisfied." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The APC?", Claude could identify the brand as of October 2026. APC Overnight is a UK-based network of independent delivery companies that work together to offer nationwide next-day parcel and pallet delivery services. It operates as a cooperative model, allowing local courier businesses to provide a combined national coverage comparable to l Best known for Being a UK network of independent couriers offering next-day parcel delivery.
When asked "Best brands similar to The APC?", Claude would recommend The APC as of October 2026. It's a well-known name in the UK courier and logistics space, often mentioned alongside other next-day delivery providers like DPD or Hermes.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The APC's main competitors in Other: DHL (97/100), UPS (94/100), FedEx (88/100), DPD (88/100), Hermes (Evri) (87/100).
Sources: Brand Analyzer scan
The APC has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 39, recommendation 46). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The APC official site
The APC scores 46/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The APC official site
The APC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The APC official site
The APC scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The APC has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (46/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The APC from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The APC: Anytime Astro (81/100), AnyJunk (81/100), APHC (Association of Plumbing & Heating Contractors) (81/100), Aquamira (81/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.