Preservation, Heritage, Sustainable Development
APSARA National Authority (apsaraauthority.gov.kh) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Non-profit brands, Travel & Hospitality brands, in the 29th percentile of 17216 Government brands.
APSARA National Authority is the Cambodian governmental body responsible for preserving, managing, and sustainably developing the Angkor World Heritage Site in Siem Reap, Cambodia. Operating under the Ministry of Culture and Fine Arts, it oversees conservation, heritage management, and community development efforts around Angkor and Tonle Sap Lake. The organization employs nearly 3,000 Cambodian professionals and serves government stakeholders, heritage experts, tourists, researchers, and local communities.
| Brand Name | APSARA National Authority |
|---|---|
| Domain | apsaraauthority.gov.kh |
| Industry | Government, Non-profit |
| Headquarters | Siem Reap, Cambodia |
| Parent Company / Owner | Ministry of Culture and Fine Arts (Cambodia) |
| Main Competitors | Archaeological Survey of India (70/100), Ministry of Tourism and Antiquities (Egypt), Peru Ministry of Culture (Machu Picchu management) (54/100), Borobudur Conservation Office (Indonesia), UNESCO World Heritage Centre |
Moz Domain Authority 43/100 vs category average 46 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,268,282 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "APSARA National Authority Preservation - Heritage - Sustainable Development Angkor World Heritage Site - Siem Reap - Kingdom of Cambodia" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is APSARA National Authority?", Claude could identify the brand as of October 2026. APSARA National Authority is a Cambodian government agency responsible for the protection, conservation, and management of the Angkor Archaeological Park, including Angkor Wat, and for overseeing urban and tourism development in the Siem Reap region. Best known for Managing and preserving the Angkor Archaeological Park, including Angkor Wat.
When asked "Best brands similar to APSARA National Authority?", Claude would recommend APSARA National Authority as of October 2026. If someone asked about authorities managing major heritage sites or Cambodian government bodies, APSARA would be a natural and relevant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
APSARA National Authority scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
APSARA National Authority has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,268,282 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify APSARA National Authority from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to APSARA National Authority: A New Way of Life (68/100), Ameron Pole Products (68/100), Ardsley Union Free School District (68/100), ARRB (National Transport Research Organisation) (68/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Gemeente Zonhoven (71/100).
Category leader: ABC News (96/100).
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