Unifying the Global Response to Cybercrime
APWG (Anti-Phishing Working Group) (apwg.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Non-profit brands, Government brands, in the 36th percentile of 43423 Technology brands.
APWG (Anti-Phishing Working Group) is a global coalition focused on combating cybercrime, particularly phishing and online fraud. It unifies industry, government, and law enforcement through curated data exchange, research, public policy initiatives, and awareness campaigns. Operating as a conference series and knowledge-sharing platform, APWG serves cybersecurity professionals, financial institutions, law enforcement agencies, policymakers, researchers, and corporations seeking collaborative, data-driven approaches to reducing phishing and fraud worldwide.
| Brand Name | APWG (Anti-Phishing Working Group) |
|---|---|
| Domain | apwg.org |
| Industry | Technology, Non-profit |
| Main Competitors | M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group), FS-ISAC (81/100), National Cyber-Forensics and Training Alliance (NCFTA) (77/100), Cyber Threat Alliance (70/100), Global Cyber Alliance, Shadowserver Foundation |
Moz Domain Authority 60/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #132,490 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Unifying The Global Response To Cybercrime" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is APWG (Anti-Phishing Working Group)?", Claude could identify the brand as of October 2026. APWG is a global coalition of industry, government, and law enforcement groups focused on combating phishing, online fraud, and cybercrime through research, data sharing, and policy work. Best known for Publishing widely cited quarterly phishing activity trends reports and serving as a central clearinghouse for phishing data.
When asked "Best brands similar to APWG (Anti-Phishing Working Group)?", Claude would recommend APWG (Anti-Phishing Working Group) as of October 2026. It's a well-established, authoritative reference point for anyone researching phishing trends or anti-fraud initiatives, so it's worth mentioning in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
APWG (Anti-Phishing Working Group)'s main competitors in Technology: FS-ISAC (81/100), National Cyber-Forensics and Training Alliance (NCFTA) (77/100), Cyber Threat Alliance (70/100).
Sources: Brand Analyzer scan
APWG (Anti-Phishing Working Group) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 37, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
APWG (Anti-Phishing Working Group) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
APWG offers curated cybercrime data exchange services, published research on phishing and fraud trends, public policy coordination and advocacy, and awareness messaging campaigns. It also operates as a conference series, bringing together cybersecurity professionals, researchers, and policymakers to share knowledge and strategies for combating cybercrime.
APWG (Anti-Phishing Working Group) is a global coalition and conference series dedicated to unifying the international response to cybercrime. It brings together industry, government, and law enforcement to combat phishing and online fraud through collaborative data exchange, research, and public policy efforts.
APWG (Anti-Phishing Working Group) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
APWG is used by cybersecurity professionals, financial institutions, law enforcement agencies, policymakers, researchers, and corporations that seek to combat phishing, fraud, and broader cybercrime threats. These stakeholders rely on APWG's data exchange, research, and policy coordination to strengthen their own cybercrime prevention efforts.
APWG is known for being a leading international coalition that unifies industry, government, and law enforcement in combating phishing and cybercrime. It is recognized for its curated data exchange initiatives, cybercrime research, and its role in shaping public policy related to online fraud prevention.
APWG (Anti-Phishing Working Group) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
APWG (Anti-Phishing Working Group) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #132,490 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify APWG (Anti-Phishing Working Group) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to APWG (Anti-Phishing Working Group): Aptitude Software (74/100), Appy Couple (74/100), Aqseptence Group (74/100), Aqua Data (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
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