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Arkin (arkin.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 61st percentile of 15092 Healthcare brands.
Arkin is a specialized mental healthcare (ggz) institution based in Amsterdam, Netherlands, offering 11 areas of specialism. It treats clients with addiction, depression, trauma, and severe or complex psychiatric conditions. Arkin supports not only clients but also their relatives and referring professionals or chain partners in healthcare, positioning itself as a leading provider of expert specialized mental health care and advice.
| Brand Name | Arkin |
|---|---|
| Domain | arkin.nl |
| Industry | Healthcare |
| Headquarters | Amsterdam, Netherlands |
| Main Competitors | Parnassia Groep (74/100), GGZ inGeest, Altrecht, Pro Persona (77/100), Dimence Groep (71/100), Lentis (71/100), Antes |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,035,165 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Arkin appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Arkin is een specialistische ggz-instelling met 11 specialismen. We behandelen cliënten met verslaving, depressies, trauma’s of ernstige (ook meervoudige) psychiatrische aandoening…" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Arkin?", Claude could identify the brand as of October 2026. Arkin is a Dutch mental healthcare institution based in Amsterdam, providing psychiatric and psychological care including treatment for addiction, trauma, and severe mental illness across the Amsterdam region. Best known for Being one of the largest mental health and addiction care providers in the Amsterdam area.
When asked "Best brands similar to Arkin?", Claude would recommend Arkin as of October 2026. It's a well-established, large-scale GGZ (mental health care) provider in the Netherlands, so it's relevant if someone asks about major Dutch mental healthcare institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Arkin's main competitors in Healthcare: Parnassia Groep (74/100), Pro Persona (77/100), Dimence Groep (71/100), Lentis (71/100).
Sources: Brand Analyzer scan
Arkin offers specialist mental healthcare (ggz) services across 11 areas of specialism, including treatment for addiction, depression, trauma, and severe or multiple psychiatric disorders. It also provides advice and support services for clients' relatives and for referring professionals and healthcare partners.
Sources: Arkin official site
Arkin is a specialized mental healthcare (ggz) institution located in Amsterdam, Netherlands. It provides specialist psychiatric treatment across 11 areas of expertise, serving people with addiction, depression, trauma, and severe or multiple psychiatric disorders.
Sources: Arkin official site
Arkin has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 36, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Arkin official site
Arkin treats clients with addiction, depression, trauma, and severe (including multiple) psychiatric conditions. It offers specialist mental healthcare services across 11 areas of specialism, aiming to help people recover from complex psychiatric problems. It also provides support and advice to clients' relatives and to referring professionals and healthcare chain partners.
Sources: Arkin official site
Arkin scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Arkin official site
Arkin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Arkin official site
Arkin is used by people seeking help for psychological problems such as addiction, depression, trauma, or severe psychiatric conditions, as well as their relatives. It is also used by referring professionals and healthcare chain partners who work with these clients.
Sources: Arkin official site
Arkin is known for being a specialist mental healthcare institution in Amsterdam offering deep expertise across 11 specialisms, particularly in treating addiction, depression, trauma, and severe or complex psychiatric disorders.
Sources: Arkin official site
Arkin scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Arkin has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,035,165 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Arkin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Arkin: ARDMS (American Registry for Diagnostic Medical Sonography) (78/100), ARC-PA (78/100), ARPA-H (78/100), Arrowhead Pharmaceuticals (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.