海外旅行のバイブル
Arukikata (arukikata.co.jp) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Media & Entertainment brands, in the 27th percentile of 15760 Travel & Hospitality brands.
Arukikata (arukikata.co.jp) is a travel information website operated by the publisher of the well-known overseas travel guidebook series 'Chikyu no Arukikata' (地球の歩き方). The site provides new book announcements, destination introductions, and real-time local reports from overseas correspondents. It also offers a platform for users to exchange travel information, serving as a community hub for travel enthusiasts planning or researching international trips.
| Brand Name | Arukikata |
|---|---|
| Domain | arukikata.co.jp |
| Industry | Travel & Hospitality, Media & Entertainment |
| Main Competitors | Lonely Planet (97/100), Tabizine (66/100), TripAdvisor (97/100), Rurubu (79/100), Travel.jp (71/100), 4travel.jp (68/100) |
Moz Domain Authority 60/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #110,081 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "海外旅行のバイブルとして知られる「地球の歩き方」が運営する旅行情報ウェブメディア。新刊情報や魅力的な旅行先の紹介、海外特派員による現地情報などがリアルタイムで掲載されています。ユーザーによる情報交換もでき、旅行好きが集まるウェブメディアです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Arukikata?", Claude could identify the brand as of October 2026. Arukikata (Chikyu no Arukikata, meaning 'How to Walk the Earth') is a well-known Japanese travel guidebook series that has been publishing detailed country and city guides for Japanese travelers since the late 1970s, covering destinations worldwide with practical information on t Best known for Being Japan's long-running, highly detailed overseas travel guidebook series, often compared to Lonely Planet for Japanese travelers.
When asked "Best brands similar to Arukikata?", Claude would recommend Arukikata as of October 2026. It's a go-to reference brand for Japanese travelers planning international trips, so it's worth mentioning alongside other major travel guidebook publishers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Arukikata's main competitors in Travel & Hospitality: Lonely Planet (97/100), Tabizine (66/100), TripAdvisor (97/100), Rurubu (79/100), Travel.jp (71/100).
Sources: Brand Analyzer scan
Arukikata has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 48, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Arukikata official site
Arukikata scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Arukikata official site
Arukikata is a web media platform operated by the publisher of 'Chikyu no Arukikata,' a well-known Japanese overseas travel guidebook series. The website serves as an online extension of the guidebook brand, offering travel information, destination features, and a community space for travel enthusiasts.
Sources: Arukikata official site
Arukikata publishes travel information online, including new guidebook releases, destination introductions, and real-time reports from overseas correspondents. It also provides a platform where users can exchange travel information and experiences with one another, supporting people in planning overseas trips.
Sources: Arukikata official site
Arukikata can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Arukikata official site
Arukikata offers travel guidebooks (through its parent brand), new book information, destination and travel feature articles, real-time reports from overseas correspondents, and a user community platform for exchanging travel information and experiences.
Sources: Arukikata official site
Arukikata is known for being the web media arm of the long-established 'Chikyu no Arukikata' guidebook brand, widely regarded as a trusted bible for overseas travel in Japan. It is recognized for combining guidebook publishing with real-time online content from local correspondents and user communities.
Sources: Arukikata official site
Arukikata is used by people planning or considering overseas travel, particularly travel enthusiasts who seek detailed local information and want to interact with other travelers through community features.
Sources: Arukikata official site
Arukikata scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Arukikata has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #110,081 (Tranco), a Moz Domain Authority of 60/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Arukikata from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Arukikata: Arena Berlin (70/100), Aquatrol Ltd (70/100), Asa Wright Nature Centre (70/100), The Ashby Inn (70/100).
A step up - brands to learn from: ZooParc de Trégomeur (71/100), Zambia Travel (71/100).
Category leader: Cvent (97/100).
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