Every ad a responsible ad
Advertising Standards Authority (asa.co.nz) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Government brands, Non-profit brands, in the 55th percentile of 6176 Marketing & Advertising brands.
The Advertising Standards Authority (ASA) is New Zealand's independent, self-regulatory body overseeing advertising standards, founded in 1962. It sets and enforces advertising codes to ensure ads are truthful and socially responsible, handling consumer complaints and providing guidance to advertisers and agencies. Led by CEO Matti Alderson, the ASA aims to protect consumers while supporting industry compliance with ethical advertising practices in New Zealand.
| Brand Name | Advertising Standards Authority |
|---|---|
| Domain | asa.co.nz |
| Industry | Marketing & Advertising, Government |
| Founded | 1962 |
| CEO | Matti Alderson |
| Main Competitors | Advertising Standards Authority (UK) (81/100), Ad Standards Australia (70/100), Advertising Standards Canada (74/100), National Advertising Division (BBB) (92/100) |
Moz Domain Authority 43/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,524,582 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Advertising Standards Authority appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Every ad a responsible ad" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Advertising Standards Authority?", Claude could identify the brand as of September 2026. The Advertising Standards Authority is New Zealand's advertising self-regulatory body, responsible for setting and administering codes of advertising practice and handling public complaints about ads. Best known for Regulating advertising standards and resolving complaints about ads in New Zealand.
When asked "Best brands similar to Advertising Standards Authority?", Claude would not surface Advertising Standards Authority as of September 2026. It's a regulatory body rather than a marketing or advertising agency, so it wouldn't come up if someone asked for brands similar to marketing/advertising companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Advertising Standards Authority scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Advertising Standards Authority has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,524,582 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Advertising Standards Authority from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Advertising Standards Authority: Arizent (78/100), Archive (78/100), Emota (78/100), AUMA (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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