Banking Made Simple for Hawaii
American Savings Bank (asbhawaii.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 68th percentile of 11554 Finance brands.
American Savings Bank is a Honolulu-based financial institution founded in 1925, recognized as Hawaii's third-largest bank. It provides consumer and business banking services including checking, savings, CDs, mortgages, loans and lines of credit, and online banking. The bank combines local Hawaii expertise with digital banking tools, serving individuals, families, students, and businesses across Hawaii with personal and commercial banking, lending, and financial education services.
| Brand Name | American Savings Bank |
|---|---|
| Domain | asbhawaii.com |
| Industry | Finance |
| Founded | 1925 |
| Headquarters | Honolulu |
| Main Competitors | Bank of Hawaii (91/100), First Hawaiian Bank (83/100), Central Pacific Bank (81/100), Territorial Savings Bank (69/100), Bank of America (83/100), Wells Fargo (91/100) |
Moz Domain Authority 41/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #334,412 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
American Savings Bank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "American Savings Bank Hawaii offers consumer and business banking services including checking, savings, CDs, mortgages, loans and lines, and online banking." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is American Savings Bank?", Claude could identify the brand as of September 2026. American Savings Bank is one of Hawaii's largest banks, offering personal and business banking, loans, and mortgages, based in Honolulu and owned by Hawaiian Electric Industries. Best known for Being one of the 'Big Three' banks in Hawaii alongside Bank of Hawaii and First Hawaiian Bank.
When asked "Best brands similar to American Savings Bank?", Claude would recommend American Savings Bank as of September 2026. It's a major, well-established regional bank in Hawaii, so it would naturally come up in a discussion of top Hawaii banking options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
American Savings Bank's main competitors in Finance: Bank of Hawaii (91/100), First Hawaiian Bank (83/100), Central Pacific Bank (81/100), Territorial Savings Bank (69/100), Bank of America (83/100).
Sources: Brand Analyzer scan
American Savings Bank offers checking and savings accounts, certificates of deposit (CDs), mortgages, personal and business loans, lines of credit, and online and mobile banking services. It provides both personal and commercial banking solutions, along with financial education resources for Hawaii residents and businesses.
Sources: American Savings Bank official site
American Savings Bank is a financial institution headquartered in Honolulu, Hawaii, founded in 1925. It is described as Hawaii's third-largest financial institution, offering a range of consumer and business banking services to residents and businesses throughout the state.
Sources: American Savings Bank official site
American Savings Bank has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 43, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: American Savings Bank official site
American Savings Bank was founded in 1925. American Savings Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
American Savings Bank is headquartered in Honolulu. American Savings Bank operates in the Finance category.
Sources: Wikidata
American Savings Bank scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: American Savings Bank official site
American Savings Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: American Savings Bank official site
American Savings Bank is known for being one of Hawaii's largest financial institutions, ranked third in the state, and for combining local community-rooted banking with modern digital convenience. It is recognized for offering a full suite of personal and business financial products tailored to Hawaii residents and businesses.
Sources: American Savings Bank official site
American Savings Bank serves Hawaii-based individuals, families, students, and businesses. Its customer base includes those seeking personal banking services like checking and savings accounts, as well as businesses requiring commercial banking, lending, and financial services within the state of Hawaii.
Sources: American Savings Bank official site
American Savings Bank scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
American Savings Bank has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (43/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #334,412 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify American Savings Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to American Savings Bank: Ardshinbank (80/100), Archway (80/100), Ascot Group (80/100), Astute Payroll (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.