Advancing Refrigeration and Air Conditioning Standards
ASERCOM (asercom.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Other brands, in the 67th percentile of 32080 Manufacturing brands.
ASERCOM (Association of European Refrigeration Component Manufacturers) is a European industry association founded in 1989 and headquartered in Stains, France. It serves as a technical platform for refrigeration and air conditioning component manufacturers, promoting standards for performance rating, testing methods, product safety, and environmental protection. ASERCOM collaborates with national and international standards bodies and partner organizations to develop practice-oriented standardization within the sector.
| Brand Name | ASERCOM |
|---|---|
| Domain | asercom.org |
| Industry | Manufacturing, Energy & Utilities |
| Founded | 1989 |
| Headquarters | Stains |
| Main Competitors | Eurovent (79/100), AHRI (Air-Conditioning, Heating, and Refrigeration Institute) (73/100), EPEE (European Partnership for Energy and the Environment) (67/100), AREA (Air Conditioning and Refrigeration European Association) (65/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WHO WE ARE It is the aim of ASERCOM to be the platform for dealing with scientific and technical topics and their challenges, promoting standards for performance rati…" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is ASERCOM?", Claude could identify the brand as of November 2026. ASERCOM (Association of European Refrigeration Component Manufacturers) is a European trade association representing manufacturers of components for refrigeration, air conditioning and heat pump systems, such as compressors, condensers and controls. Best known for Setting technical standards and guidelines for refrigeration and air conditioning components in Europe.
When asked "Best brands similar to ASERCOM?", Claude would recommend ASERCOM as of November 2026. It's a well-known industry body whose standards and certifications are referenced by manufacturers and engineers in the HVAC/R component sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASERCOM's main competitors in Manufacturing: Eurovent (79/100), AHRI (Air-Conditioning, Heating, and Refrigeration Institute) (73/100), EPEE (European Partnership for Energy and the Environment) (67/100), AREA (Air Conditioning and Refrigeration European Association) (65/100).
Sources: Brand Analyzer scan
ASERCOM has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 34, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASERCOM official site
ASERCOM was founded in 1989. ASERCOM operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ASERCOM is headquartered in Stains. ASERCOM operates in the Manufacturing category.
Sources: Wikidata
ASERCOM scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ASERCOM official site
ASERCOM is the Association of European Refrigeration Component Manufacturers, founded in 1989 and based in Stains, France. It functions as an industry platform that brings together manufacturers of refrigeration and air conditioning components to address shared scientific and technical challenges.
Sources: ASERCOM official site
ASERCOM promotes standards for performance rating, testing methods, and product safety within the refrigeration and air conditioning industry. It works on improving environmental protection and energy efficiency, and collaborates with national and international standards bodies and partner organizations to develop practice-oriented standardization.
Sources: ASERCOM official site
ASERCOM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASERCOM official site
ASERCOM is known for uniting European refrigeration component manufacturers to establish common technical standards, certification programs, and guidelines related to performance testing, product safety, and environmental protection in the refrigeration and air conditioning sector.
Sources: ASERCOM official site
ASERCOM's work is used by manufacturers, engineers, and other stakeholders in the refrigeration and air conditioning industry, as well as national and international standards organizations and partner bodies that reference or adopt its technical standards and guidelines.
Sources: ASERCOM official site
ASERCOM scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASERCOM has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ASERCOM from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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