The Original, Authentic Golf Apparel
Ashworth (ashworthgolf.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Sports & Fitness brands, E-commerce brands, in the 46th percentile of 5003 Fashion & Apparel brands.
Ashworth is a golf apparel brand positioned as the original and authentic name in the category. It designs polos, t-shirts, pants, and accessories intended to coordinate with one another, targeting golf enthusiasts and purists who value classic style and quality craftsmanship. The brand emphasizes heritage, tradition, and respect for the game of golf, aiming to produce apparel that reflects purpose and authenticity rather than fleeting trends.
| Brand Name | Ashworth |
|---|---|
| Domain | ashworthgolf.com |
| Industry | Fashion & Apparel, Sports & Fitness |
| Main Competitors | FootJoy (75/100), Peter Millar (67/100), Under Armour Golf (86/100), Nike Golf (97/100), Adidas Golf (84/100), Puma Golf (93/100), Greg Norman Collection, Cutter & Buck (81/100), Callaway Apparel (79/100) |
Moz Domain Authority 34/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,901,534 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ashworth appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ashworth is the original, authentic golf apparel brand. From polos and t-shirts to pants and accessories, our pieces are designed to pair well with each other." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 9 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ashworth?", Claude could identify the brand as of October 2026. Ashworth is a golf apparel brand known for its polo shirts and sportswear, popular among golfers for its soft cotton fabrics and classic styling. Best known for Golf polo shirts with a classic, comfortable fit.
When asked "Best brands similar to Ashworth?", Claude would recommend Ashworth as of October 2026. It's a recognizable, established name in golf apparel that often comes up alongside brands like Cutter & Buck or Peter Millar.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ashworth's main competitors in Fashion & Apparel: FootJoy (75/100), Peter Millar (67/100), Under Armour Golf (86/100), Nike Golf (97/100), Adidas Golf (84/100).
Sources: Brand Analyzer scan
Ashworth has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 34, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ashworth official site
Ashworth offers golf apparel including polos, t-shirts, pants, and accessories. The product line is designed so items can be paired together, allowing for coordinated golf outfits.
Sources: Ashworth official site
Ashworth scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ashworth official site
Ashworth designs and sells golf apparel, including polos, t-shirts, pants, and accessories. Its products are created to coordinate with one another, allowing customers to build complete, cohesive golf outfits from a single brand.
Sources: Ashworth official site
Ashworth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ashworth official site
Ashworth is a golf apparel brand that describes itself as the original, authentic name in golf clothing. It is known as a family name associated with heritage and tradition in the sport, offering apparel designed around purpose and authenticity for golfers.
Sources: Ashworth official site
Ashworth is known for being an original and authentic golf apparel brand with a heritage positioning, offering classic, well-crafted clothing such as polos, t-shirts, and pants designed specifically for golf.
Sources: Ashworth official site
Ashworth is used by golf enthusiasts and purists who value authentic, classic style and quality apparel made specifically for the sport of golf.
Sources: Ashworth official site
Ashworth scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ashworth has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,901,534 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ashworth from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ashworth: Ashford (78/100), Arsenal Direct (78/100), Aston Leather (78/100), Momentec Brands (Augusta Sportswear) (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.