Independent News for Asia & the World
Asia Times (asiatimes.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 96th percentile of 12237 Media & Entertainment brands.
Asia Times (asiatimes.com) is a news website founded in 1999 that provides independent coverage of Asian politics, business, economics, and culture. It offers analysis from a distinctly Asian perspective, covering regional geopolitics, security, and economic issues often underrepresented by mainstream Western media. The publication targets global readers, business professionals, policymakers, and academics seeking in-depth understanding of Asia's role in world affairs.
| Brand Name | Asia Times |
|---|---|
| Domain | asiatimes.com |
| Industry | Media & Entertainment |
| Founded | 1999 |
| Main Competitors | South China Morning Post (93/100), Nikkei Asia, The Diplomat (83/100), Reuters (72/100), Bloomberg (92/100), Al Jazeera (96/100), Channel NewsAsia (69/100) |
Moz Domain Authority 66/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,183 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Asia Times has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Get in-depth coverage of Asian politics, business, economics, and culture from a unique Asian perspective. Read independent news for Asia and the world." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Asia Times?", Claude could identify the brand as of September 2026. Asia Times is an online news publication covering political, economic, and cultural news across Asia, originally founded as a print newspaper in Hong Kong in the 1990s before relaunching as a digital outlet. Best known for In-depth English-language news and analysis on Asian politics, business, and geopolitics.
When asked "Best brands similar to Asia Times?", Claude would recommend Asia Times as of September 2026. It's a well-regarded source for Asia-focused geopolitical and economic coverage, so it would come up naturally alongside other regional news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asia Times's main competitors in Media & Entertainment: South China Morning Post (93/100), The Diplomat (83/100), Reuters (72/100), Bloomberg (92/100), Al Jazeera (96/100).
Sources: Brand Analyzer scan
Asia Times is a news website, founded in 1999, that delivers independent coverage of Asian politics, business, economics, and culture from a distinctly Asian perspective.
Sources: Asia Times official site
Asia Times has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 59, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asia Times official site
Asia Times was founded in 1999. Asia Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Asia Times publishes news articles and analysis covering Asian politics, business, economics, security, and culture, aiming to provide in-depth reporting from an Asian viewpoint for a global audience.
Sources: Asia Times official site
Asia Times scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asia Times official site
Asia Times offers news articles and analytical coverage of Asian politics, business, economics, security, and culture, published on its website for readers seeking independent, region-focused journalism.
Sources: Asia Times official site
Asia Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asia Times official site
Asia Times is known for providing an Asian perspective on regional and global affairs, offering analysis of politics, economics, and security issues in Asia that mainstream Western outlets often overlook.
Sources: Asia Times official site
Asia Times is used by global readers, business professionals, policymakers, and academics who seek independent, in-depth analysis of Asian geopolitics, economics, and culture.
Sources: Asia Times official site
Asia Times scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asia Times has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #24,183 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asia Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asia Times: Argus Media (91/100), Associated Press (AP News) (91/100), Atomos (91/100), Audeze (91/100), Apartment Therapy (91/100), Axios (91/100).
Category leader: Complex (97/100).
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