Samen & schoon
Asito (asito.nl) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among Other brands. Among 5398 Other brands analyzed, Asito ranks in the 80th percentile (category average 70, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 83/100, AI Discoverability 88/100, Brand Authority 24/100.
Asito is a Dutch commercial cleaning company headquartered in Almelo, Netherlands. It provides professional cleaning services to organizations and businesses across various sectors. The company employs around 10,000 people and emphasizes a people-centered approach combined with attention to sustainability and the living environment. Asito positions itself as a cleaning provider that integrates craftsmanship with environmental and human-focused values in its service delivery.
| Brand Name | Asito |
|---|---|
| Domain | asito.nl |
| Industry | Other |
| Headquarters | Almelo |
| Main Competitors | CSU Total Cleaning (81/100), Gom Schoonhouden (82/100), ISS Facility Services, Hago Nederland (77/100), Facilicom Facility Solutions (78/100) |
Moz Domain Authority 37/100 vs category average 32 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,366,942 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bij Asito werken we samen met 10.000 collega’s elke dag aan een schonere en betere leefomgeving." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow, HubSpot.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Asito scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asito has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,366,942 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Asito from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Asito?", Claude could identify the brand as of August 2026. Asito is a Dutch facility services company based in Almelo, providing cleaning, catering, security and other facility management services mainly to businesses, schools, healthcare institutions and government organizations in the Netherlands. Best known for Being one of the largest cleaning and facility services providers in the Netherlands.
When asked "Best brands similar to Asito?", Claude would recommend Asito as of August 2026. It's a well established, major player in the Dutch facility services and cleaning sector, so it would naturally come up alongside similar national providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asito's main competitors include CSU Total Cleaning (81/100), Gom Schoonhouden (82/100), ISS Facility Services, Hago Nederland, Facilicom Facility Solutions. These companies compete in the Other space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Asito and Gom Schoonhouden are competitors in Other. Brand Analyzer scores Asito at 80/100 and Gom Schoonhouden at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Asito include CSU Total Cleaning (81/100), Gom Schoonhouden (82/100), ISS Facility Services, Hago Nederland, Facilicom Facility Solutions. Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Asito has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 64, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asito official site
Asito is headquartered in Almelo. Asito operates in the Other category.
Sources: Wikidata
Asito scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Asito official site
Asito is a Dutch commercial cleaning company headquartered in Almelo, Netherlands. It employs approximately 10,000 people who provide professional cleaning services to organizations and businesses across multiple sectors.
Sources: Asito official site
Asito can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asito official site
Asito provides professional cleaning services to organizations and companies in various sectors. It focuses on delivering quality cleaning work while emphasizing sustainability and care for the environment in its operations.
Sources: Asito official site
Asito is known for being a large-scale Dutch commercial cleaning company with around 10,000 employees, and for combining professional cleaning services with a people-centered and sustainability-focused approach.
Sources: Asito official site
Ranked closest to Asito: ArduPilot (80/100), Applied (80/100), Author Solutions (80/100), Bandai Namco (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Sedgwick (81/100).
Category leader: Accenture (97/100).