Kvalitní nábytek za příznivé ceny
ASKO - NÁBYTEK (asko-nabytek.cz) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Other brands. Among 5601 E-commerce brands analyzed, ASKO - NÁBYTEK ranks in the 44th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 99/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 58/100, Brand Authority 21/100.
ASKO-NÁBYTEK is a Czech furniture retailer founded in 1991 and headquartered in Prague. It sells furniture and home accessories through both an online store and physical outlets, emphasizing affordable pricing, high stock availability (95%), and a nationwide network of pickup points. The company positions itself as a trustworthy Czech furniture seller with a large customer base, targeting households and individuals in the Czech Republic seeking quality, budget-friendly furnishings for their homes.
| Brand Name | ASKO - NÁBYTEK |
|---|---|
| Domain | asko-nabytek.cz |
| Industry | E-commerce, Other |
| Founded | 1991 |
| Headquarters | Prague |
| Main Competitors | IKEA (95/100), Sconto (67/100), JYSK, Möbelix (78/100), Kika, XXXLutz, Bonami (79/100) |
Moz Domain Authority 40/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #187,280 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kvalitní nábytek a bytové doplňky pro pohodlné a útulné bydlení za příznivé ceny. Nakupujte online z pohodlí vašeho domova." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ASKO - NÁBYTEK scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASKO - NÁBYTEK has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #187,280 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ASKO - NÁBYTEK from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ASKO - NÁBYTEK?", Claude could identify the brand as of August 2026. ASKO - NÁBYTEK is a Czech furniture retailer and e-commerce site selling home furniture, mattresses, and interior decor, operating as part of the ASKO Möbel furniture group that has stores across Central Europe. Best known for Large-scale furniture stores and online sales of home and living furniture in the Czech Republic.
When asked "Best brands similar to ASKO - NÁBYTEK?", Claude would recommend ASKO - NÁBYTEK as of August 2026. It's a well-known furniture retailer in the Czech market, so it would naturally come up alongside other major furniture chains like Sconto or Mobelix.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASKO - NÁBYTEK's main competitors include IKEA (95/100), Sconto (67/100), JYSK, Möbelix (78/100), Kika. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ASKO - NÁBYTEK and IKEA are competitors in E-commerce. Brand Analyzer scores ASKO - NÁBYTEK at 74/100 and IKEA at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ASKO - NÁBYTEK include IKEA (95/100), Sconto (67/100), JYSK, Möbelix (78/100), Kika. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ASKO - NÁBYTEK has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASKO - NÁBYTEK official site
ASKO - NÁBYTEK was founded in 1991. ASKO - NÁBYTEK operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ASKO - NÁBYTEK is headquartered in Prague. ASKO - NÁBYTEK operates in the E-commerce category.
Sources: Wikidata
ASKO-NÁBYTEK offers furniture and home accessories for furnishing homes, available for purchase online or through in-person pickup at its network of locations across the Czech Republic.
Sources: ASKO - NÁBYTEK official site
ASKO - NÁBYTEK scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ASKO - NÁBYTEK official site
ASKO-NÁBYTEK is a Czech furniture company founded in 1991 and headquartered in Prague. It operates as an e-commerce and retail business selling furniture and home accessories to customers throughout the Czech Republic.
Sources: ASKO - NÁBYTEK official site
ASKO-NÁBYTEK sells furniture and home accessories, offering both online ordering and physical pickup through a nationwide network of collection points. It provides a wide product range with high stock availability, allowing customers to shop conveniently from home or in person.
Sources: ASKO - NÁBYTEK official site
ASKO - NÁBYTEK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASKO - NÁBYTEK official site
ASKO-NÁBYTEK is known for offering a wide selection of affordable, quality furniture and home accessories, backed by a 95% stock availability rate and a nationwide network of pickup locations across the Czech Republic, combined with free personal collection.
Sources: ASKO - NÁBYTEK official site
ASKO-NÁBYTEK is used by households and individuals in the Czech Republic who are looking for affordable, quality furniture and home accessories to furnish their homes.
Sources: ASKO - NÁBYTEK official site
Ranked closest to ASKO - NÁBYTEK: Arrow Films (74/100), Aquacide (74/100), Backcountry (74/100), Basco Fine Foods (74/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).