Microbes Make Our World
ASM (American Society for Microbiology) (asm.org) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Healthcare brands, Non-profit brands, in the 97th percentile of 13158 Education brands.
ASM (American Society for Microbiology) is a scholarly, non-profit membership organization dedicated to the microbial sciences. Founded in 1899 and headquartered in Washington, D.C., it is the oldest and largest single life science membership organization in the world, with more than 32,000 members across 26 microbiological disciplines and an educators' division, over a third located outside the United States. ASM supports scientists, educators, and students through community, resources, and opportunities aimed at advancing microbiology and public health.
| Brand Name | ASM (American Society for Microbiology) |
|---|---|
| Domain | asm.org |
| Industry | Education, Healthcare |
| Founded | 1899 |
| Headquarters | Washington, D.C. |
| Main Competitors | American Society for Biochemistry and Molecular Biology (74/100), American Chemical Society (85/100), American Association for the Advancement of Science (82/100), Infectious Diseases Society of America (81/100), Microbiology Society (81/100) |
Moz Domain Authority 77/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,557 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
ASM (American Society for Microbiology) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "ASM is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 32,000 members today, with more…" (Meta description: 52 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Vue.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ASM (American Society for Microbiology)?", Claude could identify the brand as of October 2026. ASM is one of the oldest and largest professional societies for microbiologists, publishing major journals like Journal of Clinical Microbiology, mBio, and Applied and Environmental Microbiology, and hosting conferences like ASM Microbe. It also provides education resources, cert Best known for Being the leading professional society and publisher for microbiology research and clinical microbiology standards.
When asked "Best brands similar to ASM (American Society for Microbiology)?", Claude would recommend ASM (American Society for Microbiology) as of October 2026. It's a top-tier, widely respected authority in microbiology education and publishing, so it would naturally come up in discussions of leading scientific societies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASM (American Society for Microbiology)'s main competitors in Education: American Society for Biochemistry and Molecular Biology (74/100), American Chemical Society (85/100), American Association for the Advancement of Science (82/100), Infectious Diseases Society of America (81/100), Microbiology Society (81/100).
Sources: Brand Analyzer scan
ASM (American Society for Microbiology) is a scholarly, non-profit membership organization focused on microbiology. Founded in 1899 and headquartered in Washington, D.C., it is described as the oldest and largest single life science membership organization in the world, serving more than 32,000 members across 26 microbiological disciplines plus a division for microbiology educators.
Sources: ASM (American Society for Microbiology) official site
ASM (American Society for Microbiology) has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 54, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASM (American Society for Microbiology) official site
ASM (American Society for Microbiology) was founded in 1899. ASM (American Society for Microbiology) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ASM (American Society for Microbiology) is headquartered in Washington, D.C.. ASM (American Society for Microbiology) operates in the Education category.
Sources: Wikidata
ASM (American Society for Microbiology) scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ASM (American Society for Microbiology) official site
ASM (American Society for Microbiology) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASM (American Society for Microbiology) official site
ASM's members and users include microbiologists, life scientists, researchers, educators, and students across 26 microbiological specializations worldwide, with more than one-third of its 32,000+ members located outside the United States.
Sources: ASM (American Society for Microbiology) official site
ASM's prominence stems from its status as the oldest and largest single life science membership organization in the world, with a membership base that has grown from 59 scientists in 1899 to over 32,000 today, spanning 26 microbiological disciplines and attracting members from more than one-third outside the United States.
Sources: ASM (American Society for Microbiology) official site
ASM (American Society for Microbiology) scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASM (American Society for Microbiology) has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is trust (54/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #5,557 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ASM (American Society for Microbiology) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ASM (American Society for Microbiology): American Speech-Language-Hearing Association (ASHA) (88/100), ArtistWorks (88/100), Aspen Publishing (88/100), Babson College (88/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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