A world of sport
Amaury Sport Organisation (A.S.O.) (aso.fr) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 59th percentile of 3271 Sports & Fitness brands.
Amaury Sport Organisation (A.S.O.) is a French sports promoting company founded in 1992 and headquartered in Issy-les-Moulineaux. It is owned by Éditions Philippe Amaury and specializes in organising large-scale, non-stadium international sporting events, including the Tour de France, the Dakar Rally, and the Paris Marathon. A.S.O. manages roughly 100 events across 36 countries annually, providing in-house expertise in event organisation, media, and sales for sports fans, athletes, sponsors, and media partners.
| Brand Name | Amaury Sport Organisation (A.S.O.) |
|---|---|
| Domain | aso.fr |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1992 |
| Headquarters | Issy-les-Moulineaux |
| Parent Company / Owner | Éditions Philippe Amaury |
| Main Competitors | RCS Sport, Infront Sports & Media (79/100), IRONMAN Group, London Marathon Events, New York Road Runners, Discovery Sports Events |
Moz Domain Authority 59/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #261,859 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "All international events of A.S.O, Tour de France, Dakar, marathon de Paris, etc. Espace recrutement et contact" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Amaury Sport Organisation (A.S.O.)?", Claude could identify the brand as of September 2026. Amaury Sport Organisation is the French company that organizes major sporting events, most famously the Tour de France, as well as other races like Paris-Roubaix, the Dakar Rally, and the Paris Marathon. Best known for Organizing the Tour de France.
When asked "Best brands similar to Amaury Sport Organisation (A.S.O.)?", Claude would recommend Amaury Sport Organisation (A.S.O.) as of September 2026. It's the leading organizer of iconic cycling and endurance sports events, so it's a natural mention for anything related to major sports event organizers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amaury Sport Organisation (A.S.O.) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amaury Sport Organisation (A.S.O.) was founded in 1992. Amaury Sport Organisation (A.S.O.) operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amaury Sport Organisation (A.S.O.) is headquartered in Issy-les-Moulineaux. Amaury Sport Organisation (A.S.O.) operates in the Sports & Fitness category.
Sources: Wikidata
Amaury Sport Organisation (A.S.O.) scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Amaury Sport Organisation (A.S.O.) is a French sports promoting company founded in 1992, headquartered in Issy-les-Moulineaux and owned by Éditions Philippe Amaury. It designs, owns, and organises large-scale international sporting events, particularly 'non-stadia' competitions held outdoors across multiple locations rather than in a single stadium.
Amaury Sport Organisation (A.S.O.) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
A.S.O. offers organisation and management services for large-scale international sporting events, including cycling races, motorsport rallies, and marathons. Its services encompass event design, logistics, media production, and sponsorship/sales management across roughly 100 events in 36 countries annually.
A.S.O. is best known for organising the Tour de France, the Dakar Rally, and the Paris Marathon, among other major international sporting events. It has built a reputation as a leading organiser of large-scale, non-stadium sporting competitions.
Amaury Sport Organisation (A.S.O.) is owned by or part of Éditions Philippe Amaury. Amaury Sport Organisation (A.S.O.) operates in the Sports & Fitness category.
Sources: Wikidata
A.S.O.'s events are used and engaged with by sports fans, professional athletes, event sponsors, media partners, and organizations seeking association with world-renowned sporting competitions such as the Tour de France, Dakar, and Paris Marathon.
Amaury Sport Organisation (A.S.O.) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amaury Sport Organisation (A.S.O.) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #261,859 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amaury Sport Organisation (A.S.O.) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amaury Sport Organisation (A.S.O.): AMZS (79/100), ActionQuest (79/100), Athleta (79/100), Athletic.net (79/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
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