Advancing Quality Asphalt Roofing Standards
Asphalt Roofing Manufacturers Association (ARMA) (asphaltroofing.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 41st percentile of 25689 Manufacturing brands.
The Asphalt Roofing Manufacturers Association (ARMA) is a North American trade association representing asphalt roofing manufacturers and their raw material suppliers. It provides technical guidance, installation standards, and educational resources for industry professionals, contractors, and homeowners. ARMA promotes best practices within the asphalt roofing manufacturing industry and serves as a resource hub connecting manufacturers, suppliers, and end users seeking information on asphalt roofing products and installation.
| Brand Name | Asphalt Roofing Manufacturers Association (ARMA) |
|---|---|
| Domain | asphaltroofing.org |
| Industry | Manufacturing, Real Estate |
| Main Competitors | National Roofing Contractors Association (80/100), Metal Roofing Alliance (77/100), Tile Roofing Industry Alliance (71/100), EPDM Roofing Association (71/100), Polyisocyanurate Insulation Manufacturers Association (67/100) |
Moz Domain Authority 42/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #543,331 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Asphalt Roofing Manufacturers Association (ARMA) is a trade association representing North America’s asphalt roofing manufacturing companies and their raw material suppliers." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Asphalt Roofing Manufacturers Association (ARMA)?", Claude could identify the brand as of October 2026. ARMA is the trade association representing North American manufacturers of asphalt roofing products, including shingles and low-slope roll roofing and built-up/modified bitumen materials. It develops technical guidelines, industry standards, and educational resources on proper in Best known for Setting industry standards and technical guidance for asphalt shingle and roofing manufacturing in North America.
When asked "Best brands similar to Asphalt Roofing Manufacturers Association (ARMA)?", Claude would recommend Asphalt Roofing Manufacturers Association (ARMA) as of October 2026. If someone asks about asphalt roofing industry standards or manufacturer groups, ARMA is the primary trade association to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asphalt Roofing Manufacturers Association (ARMA)'s main competitors in Manufacturing: National Roofing Contractors Association (80/100), Metal Roofing Alliance (77/100), Tile Roofing Industry Alliance (71/100), EPDM Roofing Association (71/100), Polyisocyanurate Insulation Manufacturers Association (67/100).
Sources: Brand Analyzer scan
ARMA is a trade association representing North America's asphalt roofing manufacturing companies and their raw material suppliers. It functions as an industry body that develops technical standards, educational materials, and advocacy on behalf of its member manufacturers and suppliers.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
Asphalt Roofing Manufacturers Association (ARMA) has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 35, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
Asphalt Roofing Manufacturers Association (ARMA) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
ARMA offers technical guidance, installation standards, and educational resources related to asphalt roofing. Its services are aimed at supporting industry professionals, contractors, manufacturers, raw material suppliers, and homeowners seeking roofing information.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
Asphalt Roofing Manufacturers Association (ARMA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
ARMA's resources are used by roofing industry professionals, contractors, asphalt roofing manufacturers, raw material suppliers, and homeowners seeking guidance on asphalt roofing products and installation.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
ARMA is known for being the authoritative trade association for the asphalt roofing manufacturing industry, providing technical guidance, installation standards, and consumer-facing resources related to asphalt roofing products.
Sources: Asphalt Roofing Manufacturers Association (ARMA) official site
Asphalt Roofing Manufacturers Association (ARMA) scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asphalt Roofing Manufacturers Association (ARMA) has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #543,331 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asphalt Roofing Manufacturers Association (ARMA) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asphalt Roofing Manufacturers Association (ARMA): Ashwood Leather (74/100), Sunbelt Rentals (Ashtead Group) (74/100), ASSA ABLOY Door Security Solutions (74/100), Assmann (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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