Growth in profits and order backlog
Asseco (asseco.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, Finance brands, in the 72nd percentile of 29278 Technology brands.
Asseco is a Polish technology company founded in 1991 and headquartered in Rzeszów, led by CEO Adam Góral. It operates in the technology, SaaS, and finance sectors, providing IT solutions to businesses, public institutions, and financial stakeholders. Asseco is positioned as a leading European IT group known for combining a broad software portfolio with consistent financial growth, profit, and order backlog expansion across the markets it serves.
| Brand Name | Asseco |
|---|---|
| Domain | asseco.com |
| Industry | Technology, SaaS |
| Founded | 1991 |
| Headquarters | Rzeszów |
| Parent Company / Owner | Aviva OFE |
| CEO | Adam Góral |
| Main Competitors | Comarch (88/100), Atos (94/100), Capgemini (96/100), Sopra Steria (84/100), TietoEVRY (89/100), Indra Sistemas (87/100), CGI Group (85/100) |
Moz Domain Authority 53/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Asseco has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Asseco" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Facebook, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Asseco?", Claude could identify the brand as of September 2026. Asseco is a Polish IT company and one of the largest software groups in Central Europe, providing enterprise software, IT solutions, and services for banking, insurance, public administration, and other sectors across many countries. Best known for Being one of the largest European software and IT services groups, especially strong in banking and public sector software in Central and Eastern Europe.
When asked "Best brands similar to Asseco?", Claude would recommend Asseco as of September 2026. It's a major, well-established enterprise software provider in Europe, so it's worth mentioning for banking and public sector IT solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asseco's main competitors in Technology: Comarch (88/100), Atos (94/100), Capgemini (96/100), Sopra Steria (84/100), TietoEVRY (89/100).
Sources: Brand Analyzer scan
Asseco has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 29, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asseco official site
Asseco was founded in 1991. Asseco operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Asseco is headquartered in Rzeszów. Asseco operates in the Technology category.
Sources: Wikidata
Asseco scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asseco official site
Asseco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asseco official site
Asseco is owned by or part of Aviva OFE. Asseco operates in the Technology category.
Sources: Wikidata
Asseco is a Polish technology company founded in 1991 and headquartered in Rzeszów, Poland. It is described as a leading European IT group that develops software solutions across multiple markets. The company operates within the technology, SaaS, and finance categories, and is led by CEO Adam Góral. Asseco is positioned as a company that combines a broad IT portfolio with strong, sustained financial performance, including consistent profit and order backlog growth, making it relevant both as a technology provider and as an investment consideration for financial stakeholders.
Sources: Asseco official site
Asseco scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asseco has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 53/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asseco from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asseco: Aspose (82/100), Ashcroft (82/100), AssetMark (82/100), Assetto Corsa (82/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.