L'assurance professionnelle qui facilite la vie
Assurup (assurup.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Other brands, in the 62nd percentile of 16912 Finance brands.
Assurup is an online platform that helps independent professionals, auto-entrepreneurs, startups, and businesses of all sizes find and subscribe to professional insurance contracts. It works with more than 30 partner insurers to recommend policies suited to each type of activity, and provides a dedicated advisor to offer personalized, fast support throughout the process. Assurup positions itself as a reference solution for simplifying access to professional insurance online.
| Brand Name | Assurup |
|---|---|
| Domain | assurup.com |
| Industry | Finance, SaaS |
| Main Competitors | Luko (74/100), Alan (86/100), Leocare (82/100), Seyna, Hiscox (88/100), Simple Assur, Coover (78/100) |
Moz Domain Authority 42/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,853,567 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "La solution d" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Assurup?", Claude could identify the brand as of October 2026. Assurup is a French insurtech platform that helps startups and SMEs get business insurance, acting as a broker that simplifies the process of comparing and subscribing to insurance policies tailored to their needs. Best known for Providing digital business insurance brokerage for startups and scale-ups in France.
When asked "Best brands similar to Assurup?", Claude would recommend Assurup as of October 2026. It's a recognized player in the French insurtech space for startups seeking business insurance, so I'd mention it alongside similar niche insurance brokers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Assurup's main competitors in Finance: Luko (74/100), Alan (86/100), Leocare (82/100), Hiscox (88/100), Coover (78/100).
Sources: Brand Analyzer scan
Assurup has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 45, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Assurup official site
Assurup offers professional insurance solutions tailored to independents, auto-entrepreneurs, startups, and businesses of all sizes. Through partnerships with more than 30 insurers, it recommends contracts adapted to each type of professional activity, and provides a dedicated advisor for personalized and rapid support throughout the subscription process.
Sources: Assurup official site
Assurup scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Assurup official site
Assurup is an online platform specializing in professional insurance, designed to simplify access to insurance for independents, auto-entrepreneurs, startups, and businesses of all sizes.
Sources: Assurup official site
Assurup helps professionals find and subscribe to insurance contracts by working with more than 30 partner insurers and recommending the policies best suited to their activity. It also provides a dedicated advisor to guide clients through the process quickly and with personalized support.
Sources: Assurup official site
Assurup can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Assurup official site
Assurup is used by independents, auto-entrepreneurs, startups, and businesses of all sizes who are seeking simple and tailored professional insurance solutions.
Sources: Assurup official site
Assurup is known for offering an online solution that simplifies the process of finding and subscribing to professional insurance, leveraging partnerships with over 30 insurers to provide tailored recommendations and a dedicated advisor for personalized support.
Sources: Assurup official site
Assurup scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Assurup has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,853,567 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Assurup from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Assurup: Housemartin (78/100), Assetz Capital (78/100), Athena Advisers (78/100), Atlantic (78/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.