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Asters (asterslaw.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 51st percentile of 3036 Legal brands.
Asters is a Ukrainian law firm founded in 2000, described as the largest in Ukraine with global reach. It combines local legal expertise with international scope to provide legal services to businesses, corporations, and individuals in Ukraine and abroad. The firm positions itself as Ukraine's leading law firm, emphasizing client-focused service and comprehensive legal solutions across multiple practice areas.
| Brand Name | Asters |
|---|---|
| Domain | asterslaw.com |
| Industry | Legal |
| Founded | 2000 |
| Headquarters | Annecy |
| Main Competitors | Sayenko Kharenko, Avellum, Integrites, Redcliffe Partners, Baker McKenzie (85/100), DLA Piper (86/100) |
Moz Domain Authority 37/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Asters appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ukrainian law firm Asters" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Asters?", Claude could identify the brand as of October 2026. Asters is a leading Ukrainian law firm, formed after a rebrand from Magisters in 2013, offering services across corporate law, M&A, banking and finance, litigation, and other commercial law areas. Best known for Being one of Ukraine's top full-service law firms, especially in M&A and corporate law.
When asked "Best brands similar to Asters?", Claude would recommend Asters as of October 2026. It's widely regarded as one of the top-tier law firms in Ukraine, so it would come up naturally in discussions of leading Ukrainian or Eastern European legal practices.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asters's main competitors in Legal: Baker McKenzie (85/100), DLA Piper (86/100).
Sources: Brand Analyzer scan
Asters has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 42, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asters official site
Asters was founded in 2000. Asters operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Asters is headquartered in Annecy. Asters operates in the Legal category.
Sources: Wikidata
Asters scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asters official site
Asters is a Ukrainian law firm founded in 2000, described as the largest law firm in Ukraine with a global reach, providing legal services to businesses, corporations, and individuals.
Sources: Asters official site
Asters can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asters official site
Asters provides comprehensive legal services to businesses, corporations, and individuals, combining deep local expertise in Ukrainian law with an international perspective to address clients' legal needs both domestically and globally.
Sources: Asters official site
Asters serves businesses, corporations, and individuals in Ukraine and internationally who require comprehensive legal services.
Sources: Asters official site
Asters scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asters has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asters from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asters: Artists Rights Society (ARS NY) (76/100), ARISCU (76/100), Johnson & Ward (76/100), Augusta (76/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.