Mexico's Leading Airports
ASUR (asur.com.mx) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Finance brands, Other brands, in the 12th percentile of 13125 Travel & Hospitality brands.
ASUR (Grupo Aeroportuario del Sureste) is a Mexican airport operator that manages a network of major airports, including Cancún, through subsidiaries such as Aeropuerto de Cancún, S.A. de C.V. The company connects Mexico and the surrounding region to global air travel, emphasizing safe and efficient airport infrastructure. ASUR also engages in corporate finance activities, such as issuing senior notes, to support its operations. It positions itself as a financially strong, sustainability-focused airport operator serving investors, travelers, airlines, and business partners.
| Brand Name | ASUR |
|---|---|
| Domain | asur.com.mx |
| Industry | Travel & Hospitality, Finance |
| Main Competitors | Grupo Aeroportuario del Pacífico (GAP) (69/100), Grupo Aeroportuario Centro Norte (OMA) (76/100), Grupo Aeroportuario de la Ciudad de México (76/100), Aena (65/100), Fraport (84/100) |
Moz Domain Authority 54/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #426,000 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ASUR has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "ASUR informs the investing public that its subsidiary Aeropuerto de Cancún, S.A. de C.V. completed the offering and sale of (i) U.S.$900,000,000.00 aggregate principal amount of se…" (Meta description: 46 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ASUR?", Claude could identify the brand as of October 2026. ASUR (Grupo Aeroportuario del Sureste) is a Mexican airport operator that manages and operates a group of airports in southeastern Mexico, including Cancun International Airport, as well as airports in Colombia and Puerto Rico. Best known for Operating Cancun International Airport, one of Mexico's busiest airports for tourist traffic.
When asked "Best brands similar to ASUR?", Claude would recommend ASUR as of October 2026. It's a major, publicly traded airport operator with significant influence on tourism infrastructure in the Caribbean and Latin America, so it's relevant when discussing airport operators or travel infrastructure companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASUR's main competitors in Travel & Hospitality: Grupo Aeroportuario del Pacífico (GAP) (69/100), Grupo Aeroportuario Centro Norte (OMA) (76/100), Grupo Aeroportuario de la Ciudad de México (76/100), Aena (65/100), Fraport (84/100).
Sources: Brand Analyzer scan
ASUR has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 22, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASUR official site
ASUR scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ASUR official site
ASUR, or Grupo Aeroportuario del Sureste, is a Mexican company that operates, manages, and develops a network of major airports in Mexico, including the airport in Cancún, connecting the region to international air travel.
Sources: ASUR official site
ASUR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASUR official site
ASUR operates and develops airport infrastructure across Mexico, managing airports such as Cancún's, and conducts related financial activities, including issuing senior notes through subsidiaries like Aeropuerto de Cancún, S.A. de C.V., to fund operations and infrastructure projects.
Sources: ASUR official site
ASUR is known for operating a network of major Mexican airports, most notably the Cancún International Airport, and for its financial activities such as large-scale senior notes offerings used to finance airport infrastructure.
Sources: ASUR official site
ASUR scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASUR has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (58/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #426,000 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ASUR from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ASUR: Assaggio Seattle (65/100), Arlberg.at (65/100), Atlantic City (65/100), Aventurescu (65/100).
A step up - brands to learn from: Zambia Travel (71/100), Yellow Dog Software (71/100).
Category leader: Cvent (97/100).
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