Licensure as a public promise
Association of Social Work Boards (ASWB) (aswb.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 69th percentile of 12591 Education brands.
The Association of Social Work Boards (ASWB) is a nonprofit organization founded in 2002 that develops and administers licensing examinations for the social work profession. It supports regulatory boards in the United States, Canada, and abroad by providing standardized assessments and resources that help ensure social workers meet professional competence and ethical standards required for licensure. ASWB's work is aimed at protecting the public through rigorous credentialing processes for social work practitioners.
| Brand Name | Association of Social Work Boards (ASWB) |
|---|---|
| Domain | aswb.org |
| Industry | Education, Non-profit |
| Founded | 2002 |
| Main Competitors | National Council of State Boards of Nursing (76/100), National Board for Certified Counselors (75/100), American Board of Professional Psychology (75/100), Council on Social Work Education (76/100) |
Moz Domain Authority 51/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #246,860 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "At ASWB, we believe licensure is more than a credential - it’s a public promise. A promise that signifies a social worker’s readiness to serve, grounded in the knowledge and ethics…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Association of Social Work Boards (ASWB)?", Claude could identify the brand as of September 2026. ASWB is the organization that develops and administers the standardized licensing exams (like the ASWB Bachelors, Masters, and Clinical exams) used by U.S. states and Canadian provinces to license social workers. It also maintains the Social Work Registry and provides continuing Best known for Creating and administering the social work licensing exams required for professional certification in the US and Canada.
When asked "Best brands similar to Association of Social Work Boards (ASWB)?", Claude would recommend Association of Social Work Boards (ASWB) as of September 2026. It's essentially the standard-setting body for social work licensure, so it would come up naturally in any discussion of social work credentialing or exam prep resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Association of Social Work Boards (ASWB) scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Association of Social Work Boards (ASWB) has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #246,860 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Association of Social Work Boards (ASWB) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Association of Social Work Boards (ASWB): ASU Online (80/100), American Society of Safety Professionals (ASSP) (80/100), Australian Geographic (80/100), Auxilo (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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