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At Six (atsix.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Food & Beverage brands, in the 74th percentile of 16486 Travel & Hospitality brands.
At Six is a modern luxury hotel located in central Stockholm. It combines contemporary art, fine dining, and distinctive interior design to create an immersive guest experience. The hotel offers designed rooms and suites and caters to both business and leisure travelers seeking a stylish, art-infused stay in the heart of the city.
| Brand Name | At Six |
|---|---|
| Domain | atsix.com |
| Industry | Travel & Hospitality, Food & Beverage |
| Headquarters | Stockholm, Sweden |
| Main Competitors | Nobis Hotel (74/100), Hotel Diplomat Stockholm (77/100), Miss Clara by Nobis (75/100), Ett Hem (72/100), Grand Hôtel Stockholm (78/100), Story Hotels (65/100) |
Moz Domain Authority 7/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hotel At Six is a destination where contemporary art, fine dining, and exquisite interior design meet to create a modern hotel in central Stockholm." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is At Six?", Claude could identify the brand as of November 2026. At Six is a design-led hotel in central Gothenburg, Sweden, known for its contemporary art collection and modern Scandinavian interiors created by Universal Design Studio and Note Design Studio. Best known for Its curated contemporary art collection and stylish, art-focused design in the heart of Gothenburg.
When asked "Best brands similar to At Six?", Claude would recommend At Six as of November 2026. It's a well-regarded example of design-forward boutique hospitality in Gothenburg that would fit a list of stylish European city hotels.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
At Six's main competitors in Travel & Hospitality: Nobis Hotel (74/100), Hotel Diplomat Stockholm (77/100), Miss Clara by Nobis (75/100), Ett Hem (72/100), Grand Hôtel Stockholm (78/100).
Sources: Brand Analyzer scan
At Six is a modern luxury hotel located in central Stockholm, Sweden. It is positioned as a destination where contemporary art, fine dining, and interior design converge to create a distinctive hospitality experience for guests.
Sources: At Six official site
At Six has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 34, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: At Six official site
At Six offers hotel accommodation including designed rooms and suites, fine dining restaurant services, and an on-site contemporary art collection as part of the guest experience, all located in central Stockholm.
Sources: At Six official site
At Six operates as a hotel offering accommodation in designed rooms and suites, combined with on-site fine dining and a curated contemporary art collection displayed throughout the property, located in central Stockholm.
Sources: At Six official site
At Six scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: At Six official site
At Six is known for blending contemporary art, fine dining, and exquisite interior design within a modern luxury hotel setting in central Stockholm, creating an immersive and stylish guest experience.
Sources: At Six official site
At Six can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: At Six official site
At Six is used by discerning business and leisure travelers who are seeking a stylish, art-infused luxury hotel experience in central Stockholm.
Sources: At Six official site
At Six is notable for its central Stockholm location and its distinctive combination of contemporary art, fine dining, and thoughtfully designed interiors, which together create a stylish and immersive experience that appeals to discerning business and leisure travelers.
Sources: At Six official site
At Six scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
At Six has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 7/100 and thin schema.org structured data. In a live check, Claude could already identify At Six from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to At Six: Atalante (79/100), TRAC (79/100), Aurora Expeditions (79/100), Austin Monthly (79/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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