Marketing that moves
Augusto (augusto.co.nz) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Marketing & Advertising brands. Among 3624 Marketing & Advertising brands analyzed, Augusto ranks in the 51st percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 98/100, Messaging Clarity 95/100, Trust Foundation 78/100, AI Discoverability 35/100, Brand Authority 24/100.
Augusto is a marketing and advertising agency based in New Zealand (as indicated by its .co.nz domain) that combines strategic thinking with creative execution. The company helps brands define what they stand for and express that identity in ways that inspire action, aiming to cut through market noise and drive measurable business results for its clients.
| Brand Name | Augusto |
|---|---|
| Domain | augusto.co.nz |
| Industry | Marketing & Advertising |
| Headquarters | New Zealand |
| Main Competitors | Colenso BBDO, Saatchi & Saatchi (80/100), Ogilvy (85/100), DDB (84/100), FCB, TBWA (75/100) |
Moz Domain Authority 27/100 vs category average 36 / leader 96 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Augusto appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To help brands define what they stand for and express it in ways that inspire action." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), Facebook, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Augusto scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Augusto has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check (August 2026), Claude could not identify Augusto from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Augusto?", Claude could not identify the brand as of August 2026. I don't have specific information about Augusto, a New Zealand marketing and advertising company at augusto.co.nz, likely because it's a smaller or regional agency with limited presence in my training data.
When asked "Best brands similar to Augusto?", Claude would not surface Augusto as of August 2026. I can't recommend it credibly since I don't have verified details about its work or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Augusto's main competitors include Colenso BBDO, Saatchi & Saatchi, Ogilvy (85/100), DDB (84/100), FCB. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Augusto and Ogilvy are competitors in Marketing & Advertising. Brand Analyzer scores Augusto at 74/100 and Ogilvy at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Augusto include Colenso BBDO, Saatchi & Saatchi, Ogilvy (85/100), DDB (84/100), FCB. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Augusto has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Augusto official site
Augusto scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Augusto official site
Augusto can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Augusto official site
Augusto offers strategic and creative marketing and advertising services, including brand definition and strategy development, and creative execution intended to translate brand identity into campaigns that drive business results.
Sources: Augusto official site
Augusto is a marketing and advertising agency that helps brands define their identity and turn it into action-inspiring campaigns. It positions itself as a strategic and creative partner for businesses seeking to clarify what they stand for and communicate it effectively to their audiences.
Sources: Augusto official site
Augusto combines strategic thinking with creative execution to develop marketing and advertising solutions for businesses. Its work centers on helping brands articulate their core identity and purpose, then translating that into campaigns and creative outputs designed to inspire action and drive measurable business results.
Sources: Augusto official site
Ranked closest to Augusto: AskNicely (74/100), Annex Cloud (74/100), Botify (74/100), Bully Pulpit International (74/100).
A step up - brands to learn from: Zeno Group (81/100), Zappi (81/100).
Category leader: Accenture (97/100).