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AUMA (auma.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Energy & Utilities brands, Technology brands, in the 80th percentile of 23307 Manufacturing brands.
AUMA is a manufacturer of electric actuators and valve gearboxes, with over 60 years of experience in the industry. It is recognized as one of the international leaders in this field, serving sectors such as energy, water management, and petrochemicals. AUMA provides technologically advanced automation solutions along with comprehensive lifetime service to support critical industrial processes worldwide.
| Brand Name | AUMA |
|---|---|
| Domain | auma.com |
| Industry | Manufacturing, Energy & Utilities |
| Main Competitors | Rotork (89/100), Emerson (Fisher) (54/100), Flowserve (81/100), Honeywell (83/100), Siemens (83/100), Bettis (Emerson) (54/100), Limitorque (Flowserve) (81/100) |
Moz Domain Authority 43/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #318,031 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
AUMA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "AUMA entwickelt und baut seit 60 Jahren elektrische Stellantriebe und Armaturengetriebe und zählt heute zu den international führenden Herstellern der Branche. Energiewirtschaft, W…" (Meta description: 39 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is AUMA?", Claude could identify the brand as of October 2026. AUMA is a German manufacturer specializing in electric actuators and valve control systems used to automate industrial valves and dampers in industries like oil and gas, water treatment, and power generation. Best known for electric actuators for industrial valve automation.
When asked "Best brands similar to AUMA?", Claude would recommend AUMA as of October 2026. AUMA is a globally recognized leader in valve actuation technology, so it would naturally come up alongside brands like Rotork when discussing top industrial actuator manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AUMA's main competitors in Manufacturing: Rotork (89/100), Emerson (Fisher) (54/100), Flowserve (81/100), Honeywell (83/100), Siemens (83/100).
Sources: Brand Analyzer scan
AUMA has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 29, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AUMA official site
AUMA offers a range of products including electric actuators and valve gearboxes, which are essential for automating industrial valves. The company also provides lifetime service solutions to support these products throughout their operational lifecycle.
Sources: AUMA official site
AUMA scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: AUMA official site
AUMA is an international manufacturer specializing in the design and production of electric actuators and valve gearboxes. With a history spanning over 60 years, the company has established itself as one of the leading providers in this niche industrial sector.
Sources: AUMA official site
AUMA designs, manufactures, and services electric actuators and valve gearboxes used for automating industrial valves. These products are critical for controlling flow in pipelines and systems across industries like energy, water management, and petrochemicals.
Sources: AUMA official site
AUMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AUMA official site
AUMA's products are used by industrial companies and engineers across various sectors, including energy, water management, and petrochemical industries, who require reliable valve automation and actuator solutions.
Sources: AUMA official site
AUMA is known for its technologically advanced electric actuators and valve gearboxes, which are widely used in critical infrastructure sectors such as energy, water, and petrochemical industries. The company has built a reputation over more than 60 years as a leading manufacturer in this specialized field.
Sources: AUMA official site
AUMA scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AUMA has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #318,031 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AUMA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AUMA: AUKEY (81/100), Atul (81/100), Autajon (81/100), Autel Robotics (81/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.