Tecnologia jurídica com inteligência artificial
Aurum (aurum.com.br) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Legal brands, SaaS brands, Technology brands, in the 97th percentile of 5308 Legal brands.
Aurum is a Brazilian legal technology company that develops software for lawyers and legal departments. With more than 30 years of experience, it offers AI-integrated solutions, including Astrea and Themis, aimed at improving legal management and productivity. Its target audience ranges from independent attorneys to large law firms and corporate legal departments seeking efficiency, organization, and data-driven decision-making in their legal operations.
| Brand Name | Aurum |
|---|---|
| Domain | aurum.com.br |
| Industry | Legal, SaaS |
| Main Competitors | Legal One (Thomson Reuters), Projuris (82/100), SAJ ADV (Softplan) (81/100), Advbox (82/100), CPJ-3C (69/100) |
Moz Domain Authority 51/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #264,106 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Aurum appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "A Aurum desenvolve o Astrea e o Themis, soluções com IA para advocacia e departamentos jurídicos há mais de 30 anos. Conheça!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, canonical.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, WordPress.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Aurum?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific Aurum (aurum.com.br) in the legal space, likely because it's a smaller or regional Brazilian legal tech or law firm product with limited presence in my training data.
When asked "Best brands similar to Aurum?", Claude would not surface Aurum as of November 2026. I can't recommend it confidently since I don't have verified knowledge of its products, reputation, or standing in the legal industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Aurum's main competitors in Legal: Projuris (82/100), SAJ ADV (Softplan) (81/100), Advbox (82/100), CPJ-3C (69/100).
Sources: Brand Analyzer scan
Aurum has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 69, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Aurum official site
Aurum offers legal software solutions, primarily Astrea and Themis, which integrate artificial intelligence to support case management, productivity, and strategic data analysis for legal professionals. These products are designed to serve a range of users, from solo practitioners to large law firms and corporate legal departments.
Sources: Aurum official site
Aurum scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Aurum official site
Aurum is a Brazilian legal technology company that develops software solutions for the legal industry, including the Astrea and Themis platforms. It has operated for more than 30 years, focusing on serving lawyers and legal departments with tools for case management, productivity, and data-driven decision-making.
Sources: Aurum official site
Aurum develops legal software solutions, notably Astrea and Themis, which incorporate artificial intelligence to support law firms and legal departments. These tools aim to improve case and client management, productivity, and provide strategic data insights to help legal professionals make more efficient decisions.
Sources: Aurum official site
Aurum can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Aurum official site
Aurum's software is used by independent lawyers, small and medium-sized law firms, large law firms, and corporate legal departments in Brazil. These users seek efficiency, organization, and data intelligence in managing their legal operations.
Sources: Aurum official site
Aurum is known for developing Astrea and Themis, two legal software platforms used by law firms and legal departments in Brazil. The company has over 30 years of experience in the legal technology sector and positions itself as a leader in legal tech solutions that combine case management with AI-driven insights.
Sources: Aurum official site
Aurum scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Aurum has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (69/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #264,106 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check (November 2026), Claude could not identify Aurum from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Aurum: Assembly (86/100), ARTICLE 19 (86/100), Axiom (86/100), BakerHostetler (86/100).
A step up - brands to learn from: Usercentrics (91/100), Robert Half (91/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.