Free VIN lookup, full vehicle history
autoDNA (autodna.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, Technology brands, in the 83rd percentile of 6017 Automotive brands.
autoDNA is a technology company, founded in 2010 and headquartered in Łódź, that provides vehicle history reports based on VIN numbers and data from national and international registries. The service offers free VIN lookups covering mileage, inspections, damage, thefts, and archive photos, drawing on billions of records. It is aimed at prospective used vehicle buyers and sellers seeking to verify a vehicle's history, condition, and authenticity before completing a transaction.
| Brand Name | autoDNA |
|---|---|
| Domain | autodna.com |
| Industry | Automotive, Technology |
| Founded | 2010 |
| Headquarters | Łódź |
| Main Competitors | Carfax (82/100), AutoCheck (78/100), VinAudit (84/100), EpicVIN (87/100), ClearVin (78/100), CarVertical (85/100) |
Moz Domain Authority 39/100 vs category average 39 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #292,470 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Free VIN lookup. Learn the vehicle history, mileage, inspections, damage, thefts, archive photos!" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is autoDNA?", Claude could identify the brand as of October 2026. autoDNA is an online platform that provides vehicle history reports for used cars, pulling data such as mileage records, accident history, registration status, and photos from various international databases, mainly aimed at European markets. Best known for providing vehicle history and mileage verification reports for used cars by VIN number.
When asked "Best brands similar to autoDNA?", Claude would recommend autoDNA as of October 2026. It's a recognized option in the vehicle history report space, especially useful for buyers checking cars imported from or registered in Europe, alongside competitors like Carfax or CarVertical.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
autoDNA's main competitors in Automotive: Carfax (82/100), AutoCheck (78/100), VinAudit (84/100), EpicVIN (87/100), ClearVin (78/100).
Sources: Brand Analyzer scan
autoDNA offers vehicle history reports generated from VIN lookups, covering information such as mileage records, inspection history, damage history, theft reports, and archive photos of vehicles, compiled from national and international registry data.
Sources: autoDNA official site
autoDNA is a technology company that offers vehicle history reports based on VIN numbers, using data drawn from national and international registries. Founded in 2010 and headquartered in Łódź, it operates as an online platform where users can look up a vehicle's background using its VIN.
Sources: autoDNA official site
autoDNA has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 22, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: autoDNA official site
autoDNA was founded in 2010. autoDNA operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
autoDNA is headquartered in Łódź. autoDNA operates in the Automotive category.
Sources: Wikidata
autoDNA compiles and delivers vehicle history reports by searching VIN numbers against billions of records from national and international registries. These reports can reveal information such as mileage history, past inspections, damage records, theft reports, and archive photos of the vehicle, helping users assess a used vehicle's condition and background before purchase.
Sources: autoDNA official site
autoDNA scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: autoDNA official site
autoDNA is known for its free VIN lookup service that provides vehicle history reports, including details on mileage, inspections, damage, thefts, and archive photos, sourced from a large database of national and international vehicle records.
Sources: autoDNA official site
autoDNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: autoDNA official site
autoDNA is used by prospective used vehicle buyers and sellers who want to verify a vehicle's history, condition, and authenticity before completing a transaction.
Sources: autoDNA official site
autoDNA's offering of free VIN lookups, combined with access to billions of vehicle records covering mileage, inspections, damage, thefts, and archive photos, appeals to used vehicle buyers and sellers who want to verify a vehicle's history and reduce the risk of purchasing a vehicle with hidden problems.
Sources: autoDNA official site
autoDNA scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
autoDNA has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #292,470 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify autoDNA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to autoDNA: Autocar India (82/100), AUTO1.com (82/100), AutoLeap (82/100), AutoPapo (82/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
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