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AUTODOC (autodoc.se) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Automotive brands, in the 86th percentile of 21772 E-commerce brands.
AUTODOC is an online retailer of automotive parts and accessories, founded in 2008 and headquartered in Lichtenberg. Operating across 27 countries, it offers more than 7.8 million car parts from a wide range of brands. Positioned as Europe's leading online auto parts store, AUTODOC targets car owners and auto enthusiasts seeking affordable, reliable replacement parts and maintenance products through a single convenient e-commerce platform.
| Brand Name | AUTODOC |
|---|---|
| Domain | autodoc.se |
| Industry | E-commerce, Automotive |
| Founded | 2008 |
| Headquarters | Lichtenberg |
| Main Competitors | Euro Car Parts (79/100), GSF Car Parts (66/100), Oscaro (69/100), mister-auto (67/100), Rockauto (78/100), Kfzteile24 (70/100), MotorPunkt, Carparts.com |
Moz Domain Authority 34/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #107,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
AUTODOC has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "【TOPP-ERBJUDANDE ❗】⚡️ ➤ 7 800 000 bildelar på ett och samma ställe❗ Brett sortiment av reservdelar från AUTODOC Sverige ✚ bra priser ✚ stort utbud av märken ❗ Jämför bilreservdelar…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is AUTODOC?", Claude could identify the brand as of October 2026. AUTODOC is a European online retailer of car parts and accessories, selling spare parts for a wide range of vehicle makes and models across multiple countries, with autodoc.se being its Swedish storefront. Best known for Being one of Europe's largest online marketplaces for aftermarket car parts.
When asked "Best brands similar to AUTODOC?", Claude would recommend AUTODOC as of October 2026. It's a well-known, large-scale player in the online auto parts e-commerce space in Europe, so it would naturally come up alongside similar retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AUTODOC's main competitors in E-commerce: Euro Car Parts (79/100), GSF Car Parts (66/100), Oscaro (69/100), mister-auto (67/100), Rockauto (78/100).
Sources: Brand Analyzer scan
AUTODOC offers a wide range of automotive products, including replacement parts, car accessories, and maintenance products. Its catalog spans over 7.8 million items sourced from numerous brands, covering various vehicle makes and models sold through its online platform.
Sources: AUTODOC official site
AUTODOC is an online shop specializing in auto parts, founded in 2008 and headquartered in Lichtenberg. It operates as an e-commerce platform serving customers in 27 European countries, offering a vast catalog of car parts and accessories from numerous brands.
Sources: AUTODOC official site
AUTODOC has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 52, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AUTODOC official site
AUTODOC was founded in 2008. AUTODOC operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AUTODOC is headquartered in Lichtenberg. AUTODOC operates in the E-commerce category.
Sources: Wikidata
AUTODOC sells automotive replacement parts, accessories, and maintenance products online. It aggregates over 7.8 million car parts from a wide range of manufacturers, allowing customers to compare prices and brands within a single online store, and ships these products to customers across 27 countries.
Sources: AUTODOC official site
AUTODOC scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: AUTODOC official site
AUTODOC is known for its extensive online catalog of over 7.8 million car parts, its wide selection of brands, and its position as one of Europe's leading online retailers for automotive parts and accessories, offering competitive pricing and convenience for car owners.
Sources: AUTODOC official site
AUTODOC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AUTODOC official site
AUTODOC is popular because it offers an extensive selection of over 7.8 million car parts from many brands, all in one convenient online store. Its competitive pricing and broad reach across 27 European countries make it a convenient option for car owners seeking affordable replacement parts and accessories.
Sources: AUTODOC official site
AUTODOC is used by car owners and auto enthusiasts across Europe who are looking for affordable, reliable replacement parts, accessories, and maintenance products for their vehicles. This includes individuals performing their own car maintenance as well as those seeking cost-effective alternatives to dealership parts.
Sources: AUTODOC official site
AUTODOC scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AUTODOC has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #107,716 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100. In a live check, Claude could already identify AUTODOC from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AUTODOC: Aubade (84/100), QIMA (84/100), Auto Europe (84/100), AutoScout24 (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.