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Avery UK (avery.co.uk) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Marketing & Advertising brands, in the 88th percentile of 29411 E-commerce brands.
Avery UK (avery.co.uk) is a manufacturer and retailer of printable labels, cards, stickers, and office accessories for home and business use. It offers both blank and custom-printed products, supported by a free online design tool, catering to individuals, small businesses, and organizations across the UK. The brand positions itself as a leading global manufacturer in this space, emphasizing quality materials, competitive pricing, and fast delivery for personal and professional branding and organizational needs.
| Brand Name | Avery UK |
|---|---|
| Domain | avery.co.uk |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Vistaprint (87/100), Herma (84/100), Sticker Mule (88/100), Label Planet (78/100), MOO (89/100), Zazzle (74/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #241,922 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Avery is the leading global manufacturer of printable labels, cards and office accessories for the home and office. Check out our high-quality range today!" (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Avery UK?", Claude could identify the brand as of November 2026. Avery UK is the British arm of Avery, the well-known manufacturer of labels, stickers, binders, and printable office and stationery products, sold through avery.co.uk and major retailers. Best known for Self-adhesive labels and printable label templates for home and office use.
When asked "Best brands similar to Avery UK?", Claude would recommend Avery UK as of November 2026. It's a trusted, long-established brand for labels and printable stationery, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Avery UK's main competitors in E-commerce: Vistaprint (87/100), Herma (84/100), Sticker Mule (88/100), Label Planet (78/100), MOO (89/100).
Sources: Brand Analyzer scan
Avery UK has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 71, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Avery UK official site
Avery UK offers printable labels, cards, stickers, and various office accessories. Products are available in both blank, ready-to-use formats and custom-printed versions designed through a free online design tool, catering to home, office, and business branding needs.
Sources: Avery UK official site
Avery UK scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Avery UK official site
Avery UK is the United Kingdom-facing e-commerce and manufacturing brand of Avery, a global producer of printable labels, cards, stickers, and office accessories. It serves individuals, small businesses, and organizations seeking both blank and custom-printed products for home, office, or branding purposes.
Sources: Avery UK official site
Avery UK manufactures and sells printable labels, cards, stickers, and office accessories. It provides both pre-made blank products and custom-printed options, supported by a free online design tool that allows customers to create personalized labels and stickers, which are then delivered to homes or businesses.
Sources: Avery UK official site
Avery UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Avery UK official site
Avery UK is known for being a leading global manufacturer of printable labels, cards, and office accessories, offering high-quality, customizable products for both personal and professional use, along with a free online design tool for creating custom labels and stickers.
Sources: Avery UK official site
Avery UK is used by individuals, small businesses, and organizations across the UK who need custom or blank labels, stickers, cards, and badges for home organization, office tasks, or business branding purposes.
Sources: Avery UK official site
Avery UK scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Avery UK has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #241,922 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Avery UK from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Avery UK: Averitt (84/100), Aventon (84/100), Avirex (84/100), AVS Forum (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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