Your Source for Martial Arts Supplies
AWMA (awma.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, in the 52nd percentile of 27369 E-commerce brands.
AWMA (Asian World of Martial Arts) is a US-based e-commerce retailer specializing in martial arts supplies, equipment, and apparel. Founded in 2013, the company serves individual practitioners, instructors, schools, and wholesale buyers across the United States. Its product range includes sparring gear, embroidered belts, patches, and other training and competition equipment, positioning AWMA as a comprehensive, trusted source for martial arts gear catering to practitioners of all disciplines and skill levels.
| Brand Name | AWMA |
|---|---|
| Domain | awma.com |
| Industry | E-commerce, Sports & Fitness |
| Founded | 2013 |
| Main Competitors | Century Martial Arts (80/100), Macho Martial Arts (73/100), ProForce, MOOTO USA, Fuji Sports (82/100), Hayabusa Fightwear (83/100) |
Moz Domain Authority 39/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #485,085 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "AWMA offers a wide variety of martial arts supply items across the US. Visit our website to shop karate supplies, martial arts equipment, karate gear, martial arts apparel and more…" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is AWMA?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called AWMA at awma.com in the e-commerce space, possibly because it's a smaller or niche business without much presence in my training data.
When asked "Best brands similar to AWMA?", Claude would not surface AWMA as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AWMA's main competitors in E-commerce: Century Martial Arts (80/100), Macho Martial Arts (73/100), Fuji Sports (82/100), Hayabusa Fightwear (83/100).
Sources: Brand Analyzer scan
AWMA has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 48, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AWMA official site
AWMA was founded in 2013. AWMA operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AWMA offers martial arts equipment such as sparring gear, embroidered belts, patches, uniforms, and apparel, serving the needs of martial arts training and competition.
Sources: AWMA official site
AWMA scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AWMA official site
AWMA, short for Asian World of Martial Arts, is a US-based company that sells martial arts supplies, equipment, and apparel through e-commerce. It operates as an organization serving both retail and wholesale customers in the martial arts industry.
Sources: AWMA official site
AWMA sells a wide range of martial arts products, including sparring equipment, embroidered belts, patches, uniforms, and other training and competition gear, to practitioners, instructors, schools, and wholesale buyers across the United States.
Sources: AWMA official site
AWMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AWMA official site
AWMA is used by martial arts practitioners, instructors, schools, and wholesale buyers across the United States who need karate and martial arts gear and apparel.
Sources: AWMA official site
AWMA is known for offering a comprehensive selection of martial arts supplies, including embroidered belts, patches, and sparring equipment, catering to practitioners of various disciplines and skill levels.
Sources: AWMA official site
AWMA scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AWMA has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #485,085 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify AWMA from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AWMA: Awards.com (77/100), Avrame (77/100), Azadea (77/100), B45 Baseball (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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