A Bolsa do Brasil
B3 (b3.com.br) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, in the 71st percentile of 16141 Finance brands.
B3 (Brasil, Bolsa, Balcão) is Brazil's official stock exchange, headquartered in São Paulo and founded in 1890. It provides market infrastructure, trading platforms, data and educational content for investors at all levels, aiming to centralize the resources people need to start investing and progress in the financial market. B3 serves individual investors, financial market professionals, and Brazilian companies seeking access to financial products and market information.
| Brand Name | B3 |
|---|---|
| Domain | b3.com.br |
| Industry | Finance, Technology |
| Founded | 1890 |
| Headquarters | São Paulo |
| Main Competitors | Nasdaq (83/100), Intercontinental Exchange (NYSE) (86/100), CME Group (82/100), Deutsche Börse (85/100), London Stock Exchange Group (90/100), Bolsa Mexicana de Valores (BMV Group) (78/100), Bolsa de Valores de Colombia (BVC) (81/100) |
Moz Domain Authority 69/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,694 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
B3 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Reunir em um só lugar tudo o que as pessoas precisam para começar a investir e avançar no mercado financeiro." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is B3?", Claude could identify the brand as of October 2026. B3 (Brasil, Bolsa, Balcao) is Brazil's main stock exchange, formed in 2017 from the merger of BM&FBOVESPA and Cetip. It operates trading and post-trade infrastructure for equities, derivatives, fixed income, and other financial instruments in Brazil. Best known for Being the primary stock exchange and financial market infrastructure operator in Brazil.
When asked "Best brands similar to B3?", Claude would recommend B3 as of October 2026. It's the dominant exchange in Latin America's largest economy, so it's a natural mention when discussing major global or regional stock exchanges.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
B3's main competitors in Finance: Nasdaq (83/100), Intercontinental Exchange (NYSE) (86/100), CME Group (82/100), Deutsche Börse (85/100), London Stock Exchange Group (90/100).
Sources: Brand Analyzer scan
B3 (Brasil, Bolsa, Balcão) is the official stock exchange of Brazil, located in São Paulo. It was founded in 1890 and operates as the country's primary financial market infrastructure, facilitating the trading of stocks, derivatives, and other financial instruments.
Sources: B3 official site
B3 has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 27, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: B3 official site
B3 was founded in 1890. B3 operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
B3 is headquartered in São Paulo. B3 operates in the Finance category.
Sources: Wikidata
B3 provides the infrastructure, data, and tools needed for trading and investing in Brazil's financial markets. It brings together resources that investors need to start investing and advance in the market, serving both individual investors and financial market professionals as well as companies seeking access to financial products and market information.
Sources: B3 official site
B3 scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: B3 official site
B3 offers market infrastructure for trading financial instruments, market data services, and educational content designed to help people begin and advance their investing activities. It serves as a centralized platform connecting investors, financial professionals, and Brazilian companies to the resources needed to engage in the financial market.
Sources: B3 official site
B3 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: B3 official site
B3 is known for being Brazil's main stock exchange, centralizing trading infrastructure, market data, and educational content for investors. It is recognized as the country's principal platform connecting investors, companies, and financial market information.
Sources: B3 official site
B3 is used by beginner and experienced investors, financial market professionals, and Brazilian companies that need access to financial products and market information.
Sources: B3 official site
B3 scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
B3 has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,694 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify B3 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to B3: Azimut (80/100), Azets (80/100), Babel Street (80/100), Baker Donelson (80/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.