Big thinking. Within reach.
Baker Tilly (bakertilly.com) earns a Brand Analyzer score of 90 out of 100, placing it in the Strong Brand tier among Finance brands, Legal brands, Other brands. Among 4955 Finance brands analyzed, Baker Tilly ranks in the 97th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 97/100, AI Discoverability 86/100, Brand Authority 73/100.
Baker Tilly is a top 10 advisory, tax, and assurance firm founded in 1988. Headquartered in London, it serves middle-market businesses across various industries by delivering enterprise-level expertise tailored to their practical operational realities. The firm's mission centers on making sophisticated, high-caliber guidance accessible and relevant to companies that may not have access to the resources of larger enterprises, positioning itself as a bridge between big-firm capability and middle-market needs.
| Brand Name | Baker Tilly |
|---|---|
| Domain | bakertilly.com |
| Industry | Finance, Legal |
| Founded | 1988 |
| Headquarters | London |
| Main Competitors | RSM (85/100), Grant Thornton, BDO (88/100), Crowe (89/100), CBIZ (91/100), Moss Adams, Deloitte (95/100), PwC (94/100), EY (94/100), KPMG (92/100) |
Moz Domain Authority 57/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #96,036 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Baker Tilly has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Baker Tilly is a top 10 advisory, tax, and assurance firm that brings enterprise-level thinking closer to middle-market businesses through guidance built around how they actually o…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Baker Tilly scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Baker Tilly has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #96,036 (Tranco). In a live check, Claude could already identify Baker Tilly from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Baker Tilly?", Claude could identify the brand as of August 2026. Baker Tilly is one of the largest accounting and advisory firms in the United States, offering audit, tax, and consulting services to businesses, nonprofits, and government entities. It is also part of Baker Tilly International, a global network of independent accounting firms op Best known for Being a top-10 U.S. accounting and advisory firm providing audit, tax, and consulting services.
When asked "Best brands similar to Baker Tilly?", Claude would recommend Baker Tilly as of August 2026. It's a well-established, widely recognized name in the accounting and professional services industry, often mentioned alongside other large advisory firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Baker Tilly's main competitors include RSM (85/100), Grant Thornton, BDO (88/100), Crowe (89/100), CBIZ (91/100). These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Baker Tilly and Deloitte are competitors in Finance. Brand Analyzer scores Baker Tilly at 90/100 and Deloitte at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Baker Tilly include RSM (85/100), Grant Thornton, BDO (88/100), Crowe (89/100), CBIZ (91/100). Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Baker Tilly has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 65, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Baker Tilly official site
Baker Tilly was founded in 1988. Baker Tilly operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Baker Tilly is headquartered in London. Baker Tilly operates in the Finance category.
Sources: Wikidata
Baker Tilly offers advisory, tax, and assurance services designed for middle-market businesses and organizations across various industries.
Sources: Baker Tilly official site
Baker Tilly scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Baker Tilly official site
Baker Tilly is a top 10 advisory, tax, and assurance firm founded in 1988 and headquartered in London. It provides professional services to middle-market businesses and organizations across various industries.
Sources: Baker Tilly official site
Baker Tilly provides advisory, tax, and assurance services. It brings enterprise-level thinking and sophisticated guidance to middle-market businesses, tailoring its expertise to fit how these organizations actually operate.
Sources: Baker Tilly official site
Baker Tilly can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Baker Tilly official site
Baker Tilly's services are used by middle-market businesses and organizations across various industries seeking advisory, tax, and assurance support.
Sources: Baker Tilly official site
Baker Tilly is known for being a top 10 advisory, tax, and assurance firm that specializes in delivering enterprise-caliber expertise specifically tailored to the practical realities of middle-market businesses, distinguishing it from firms focused primarily on large enterprises.
Sources: Baker Tilly official site
Ranked closest to Baker Tilly: AXA (90/100), Avalara (90/100), Bank of Canada (90/100), BILL (90/100).
A step up - brands to learn from: YNAB (91/100), XM (91/100).
Category leader: Les Echos (97/100).