125 jaar bakken met zorg
Bakkerij Borgesius (bakkersland.nl) scores 47 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Food & Beverage brands, Manufacturing brands, in the 1st percentile of 13206 Food & Beverage brands.
Bakkerij Borgesius is a Dutch family-owned bakery company operating under the bakkersland.nl domain, producing and packaging bakery products for clients and partners in the food industry. The company combines traditional, artisanal baking techniques developed over generations with modern innovation to deliver high-quality bread and bakery products. It positions itself as a contributor to Dutch bread culture, serving both business customers in the food sector and prospective employees in the baking industry.
| Brand Name | Bakkerij Borgesius |
|---|---|
| Domain | bakkersland.nl |
| Industry | Food & Beverage, Manufacturing |
| Founded | 1999 |
| Parent Company / Owner | Bakkersland |
| Main Competitors | Lantmännen Unibake (68/100), Vandemoortele (80/100), CSM Bakery Solutions (49/100), La Lorraine Bakery Group (75/100), Dutch Bakery (73/100), Koopmans (83/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Over ons Werken bij In de media Contact" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Bakkerij Borgesius?", Claude could identify the brand as of November 2026. Bakkerij Borgesius is a Dutch bakery that is part of the Bakkersland group, a major industrial bakery company in the Netherlands supplying bread and bakery products to supermarkets. Best known for Being one of the production bakeries under the Bakkersland group supplying bread to Dutch supermarkets.
When asked "Best brands similar to Bakkerij Borgesius?", Claude would not surface Bakkerij Borgesius as of November 2026. It operates mainly as a supply-chain bakery for supermarkets rather than a consumer-facing brand people typically ask about by name.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bakkerij Borgesius's main competitors in Food & Beverage: Lantmännen Unibake (68/100), Vandemoortele (80/100), CSM Bakery Solutions (49/100), La Lorraine Bakery Group (75/100), Dutch Bakery (73/100).
Sources: Brand Analyzer scan
Bakkerij Borgesius has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bakkerij Borgesius official site
Bakkerij Borgesius was founded in 1999. Bakkerij Borgesius operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bakkerij Borgesius scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bakkerij Borgesius official site
Bakkerij Borgesius can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bakkerij Borgesius official site
Bakkerij Borgesius scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bakkerij Borgesius has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bakkerij Borgesius from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bakkerij Borgesius: atre (47/100), Apeejay Tea (47/100), Bartlett Maine Estate Winery (47/100), Bevology (47/100).
A step up - brands to learn from: Kmetija Kocjančič Zanut (56/100), Winston Industries (56/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.