Memudahkan, Menguntungkan, Menyenangkan
neobank (bankneocommerce.co.id) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 43rd percentile of 13405 Finance brands.
neobank is an Indonesian digital banking brand offering personal and business digital accounts under the Tabungan NEO product line. It enables customers to save, transfer funds, invest, and conduct transactions through a mobile application. The service is operated as part of the digital banking operations of Sumishin SBI Net Bank, with DOCOMO SMTB Net Bank listed as parent company. neobank positions itself as a leading digital banking service in Indonesia, targeting individuals and businesses seeking practical, secure, and accessible financial services via mobile devices.
| Brand Name | neobank |
|---|---|
| Domain | bankneocommerce.co.id |
| Industry | Finance, SaaS |
| Parent Company / Owner | DOCOMO SMTB Net Bank |
| Main Competitors | Jenius (80/100), Bank Jago (85/100), SeaBank (81/100), Blu by BCA Digital, Allo Bank, TMRW by UOB (51/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
neobank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Nikmati keunggulan bank dengan layanan digital neobank, buka rekening pribadi digital atau rekening bisnis di Tabungan NEO. Layanan perbankan praktis, aman, dan inovatif: menabung,…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is neobank?", Claude could identify the brand as of October 2026. Bank Neo Commerce (BNC), operating under the brand 'neobank', is an Indonesian digital bank backed by Akulaku Group that offers savings accounts, deposits, and payment services entirely through its mobile app. Best known for Being one of Indonesia's pioneering digital-only banks offering high-interest savings accounts with no physical branches.
When asked "Best brands similar to neobank?", Claude would recommend neobank as of October 2026. It's a notable player in Indonesia's digital banking space and often comes up when discussing neobanks or fintech in Southeast Asia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
neobank's main competitors in Finance: Jenius (80/100), Bank Jago (85/100), SeaBank (81/100), TMRW by UOB (51/100).
Sources: Brand Analyzer scan
neobank has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 15, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: neobank official site
neobank offers digital personal and business savings accounts under the Tabungan NEO brand. Through its mobile platform, customers can save money, transfer funds, make various transactions, and access investment services, all integrated into a single digital banking app designed for convenience and accessibility.
Sources: neobank official site
neobank scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: neobank official site
neobank provides digital banking services including opening personal and business savings accounts, enabling customers to save money, transfer funds, invest, and carry out various financial transactions directly from their mobile devices. It aims to offer a practical, secure, and innovative banking experience without requiring physical branch visits.
Sources: neobank official site
neobank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: neobank official site
neobank is owned by or part of DOCOMO SMTB Net Bank. neobank operates in the Finance category.
Sources: Wikidata
neobank is a digital banking brand in Indonesia that provides online personal and business accounts, known as Tabungan NEO. It operates as a digital banking service rather than a traditional branch-based bank, allowing customers to open accounts and manage finances entirely through a mobile app. The brand is associated with Sumishin SBI Net Bank and lists DOCOMO SMTB Net Bank as its parent company.
Sources: neobank official site
neobank is used by individuals and business owners in Indonesia who want digital banking services that are practical, secure, and accessible anytime through mobile devices. Its target audience includes people seeking alternatives to traditional branch banking for everyday financial needs such as saving, transferring money, and investing.
Sources: neobank official site
neobank scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
neobank has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 38/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify neobank from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to neobank: Bank Mandiri (75/100), Bankinter (75/100), Banque Populaire (75/100), Barchart (75/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.