Wholistic Protection You Can Trust
Burlington Medical (bar-ray.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Manufacturing brands, in the 61st percentile of 15527 Healthcare brands.
Burlington Medical is a US-based manufacturer of protective medical equipment, specializing in lead aprons as well as eyewear, gloves, barriers, drapes, and patient positioning products. The company focuses on protecting healthcare professionals and patients from scatter radiation, pressure injuries, and infection risk. It positions itself as a premier US manufacturer in this space, emphasizing tailored fits and industry-leading lead times for its products, which are used by radiology departments and medical facilities.
| Brand Name | Burlington Medical |
|---|---|
| Domain | bar-ray.com |
| Industry | Healthcare, Manufacturing |
| Main Competitors | Bar-Ray Products (78/100), Infab Corporation (83/100), Protech Medical, Universal Medical Inc. (64/100), AliMed (86/100), Scanflex Medical (43/100), Radiation Protection Products |
Moz Domain Authority 28/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "In addition to making the highest quality lead aprons in our US-based headquarters, we supply eyewear, gloves, barriers, drapes, patient positioning-everything needed to protect ag…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, LinkedIn, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Burlington Medical?", Claude could identify the brand as of October 2026. Burlington Medical, operating under the Bar-Ray brand, manufactures radiation protection products such as lead aprons, thyroid shields, and other shielding garments used in medical imaging and radiology settings. Best known for Lead aprons and radiation shielding garments for X-ray and imaging professionals.
When asked "Best brands similar to Burlington Medical?", Claude would recommend Burlington Medical as of October 2026. It's a long-standing, recognized name in radiation protection equipment for healthcare imaging departments, so it would come up in a list of trusted brands in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Burlington Medical's main competitors in Healthcare: Bar-Ray Products (78/100), Infab Corporation (83/100), Universal Medical Inc. (64/100), AliMed (86/100), Scanflex Medical (43/100).
Sources: Brand Analyzer scan
Burlington Medical offers lead aprons, protective eyewear, gloves, barriers, and drapes, along with patient positioning products. These products are designed to protect against scatter radiation exposure, pressure injuries, and infection risks in healthcare environments.
Sources: Burlington Medical official site
Burlington Medical has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 36, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Burlington Medical official site
Burlington Medical manufactures and supplies protective healthcare equipment including lead aprons, eyewear, gloves, barriers, drapes, and patient positioning products. These items are designed to protect healthcare workers and patients from scatter radiation exposure, pressure injuries, and infection risks encountered in medical settings such as radiology departments.
Sources: Burlington Medical official site
Burlington Medical scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Burlington Medical official site
Burlington Medical is a US-based manufacturer of protective medical equipment, specializing in lead aprons and related radiation protection products for healthcare settings.
Sources: Burlington Medical official site
Burlington Medical can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Burlington Medical official site
Burlington Medical's products are used by healthcare professionals, radiology departments, and medical facilities that require protective equipment to guard against radiation exposure, pressure injuries, and infection risks during medical procedures.
Sources: Burlington Medical official site
Burlington Medical is known for manufacturing high-quality lead aprons at its US-based headquarters, offering tailored fits and industry-leading lead times compared to competitors. The company is also recognized for its broader line of radiation protection and patient safety products, including eyewear, gloves, barriers, and drapes.
Sources: Burlington Medical official site
Burlington Medical scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Burlington Medical has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Burlington Medical from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Burlington Medical: Baptist Health System (78/100), Baidyanath (78/100), barre3 (78/100), Barrier Technologies (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.