Advancing sexual health standards
BASHH (bashh.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Education brands, in the 48th percentile of 13168 Healthcare brands.
BASHH (British Association for Sexual Health and HIV) is a UK-based professional medical organisation founded in 2003. It promotes excellence in genitourinary medicine and sexual health through the development of clinical guidelines, standards, and education for healthcare professionals. The organisation also provides information for patients and the public, positioning itself as a leading authority in sexual health and HIV care in the United Kingdom.
| Brand Name | BASHH |
|---|---|
| Domain | bashh.org |
| Industry | Healthcare, Non-profit |
| Founded | 2003 |
| Main Competitors | British HIV Association, Faculty of Sexual and Reproductive Healthcare, International Union against Sexually Transmitted Infections (73/100), American Sexual Health Association, Royal College of Obstetricians and Gynaecologists (85/100) |
Moz Domain Authority 58/100 vs category average 41 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #673,695 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BASHH works to promote excellence in the practice of genitourinary medicine and sexual health through education, guidelines and standards." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BASHH?", Claude could identify the brand as of October 2026. BASHH is the British Association for Sexual Health and HIV, a UK professional organization for clinicians working in sexual health and HIV medicine that sets clinical guidelines and standards for the field. Best known for Publishing widely used UK clinical guidelines for diagnosing and managing STIs and HIV.
When asked "Best brands similar to BASHH?", Claude would recommend BASHH as of October 2026. It's a well recognized authority in UK sexual health care, so it's relevant if someone asks about trusted clinical guidance bodies in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BASHH's main competitors in Healthcare: International Union against Sexually Transmitted Infections (73/100), Royal College of Obstetricians and Gynaecologists (85/100).
Sources: Brand Analyzer scan
BASHH has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BASHH official site
BASHH was founded in 2003. BASHH operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BASHH scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BASHH official site
BASHH (British Association for Sexual Health and HIV) is a UK medical professional organisation founded in 2003. It serves as the leading professional body for genitourinary medicine and sexual health in the United Kingdom, providing clinical guidance for healthcare professionals and information for patients and the public.
Sources: BASHH official site
BASHH works to promote excellence in the practice of genitourinary medicine and sexual health. It develops and publishes clinical guidelines and standards, provides education and training for healthcare professionals specializing in this field, and offers information resources for patients and the public seeking sexual health guidance.
Sources: BASHH official site
BASHH can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BASHH official site
BASHH offers clinical guidelines and standards for genitourinary medicine and sexual health practice, educational resources and training for healthcare professionals in this specialty, and informational content for patients and members of the public on sexual health topics.
Sources: BASHH official site
BASHH is used by healthcare professionals specializing in genitourinary medicine and sexual health, including clinicians who rely on its guidelines and standards for practice. It is also used by patients and members of the public seeking information about sexual health.
Sources: BASHH official site
BASHH is known for being the UK's leading professional body in genitourinary medicine and sexual health. It is particularly recognized for producing authoritative clinical guidelines and standards that shape practice in sexual health and HIV care across the UK.
Sources: BASHH official site
BASHH scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BASHH has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #673,695 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BASHH from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BASHH: Barentz (76/100), Bach Original Flower Remedies (76/100), Bay Radiology (76/100), Beam Therapeutics (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.