Information unavailable
Basis (basis.net) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 33rd percentile of 16356 Other brands.
Information about Basis (basis.net) is largely unavailable due to restricted access to the website's content. The only available detail is a knowledge-graph description referring to a mathematical concept-a subset of a vector space that allows defining coordinates-which does not clarify the brand's actual business, products, or purpose. Without further verified information, no reliable factual summary of the brand's offerings, mission, or audience can be provided.
| Brand Name | Basis |
|---|---|
| Domain | basis.net |
| Industry | Other |
| Main Competitors | Balfour Beatty US (70/100), Badger Fire Protection (70/100), Bass Pro Shops (70/100), Belgard (70/100), Yammak (73/100), XXXLutz (71/100), Accenture (97/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #16,058 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Basis appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Information unavailable due to restricted access to website content." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Basis?", Claude could identify the brand as of September 2026. Basis (formerly Centro) is an advertising technology company that provides a unified programmatic media buying and workflow automation platform for agencies and marketers. Best known for its all-in-one platform that automates digital media buying, planning, and reconciliation for ad agencies.
When asked "Best brands similar to Basis?", Claude would recommend Basis as of September 2026. It's a well-known name in adtech for agencies looking to consolidate campaign management and programmatic buying into one system.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Basis's main competitors in Other: Balfour Beatty US (70/100), Badger Fire Protection (70/100), Bass Pro Shops (70/100), Belgard (70/100), Yammak (73/100).
Sources: Brand Analyzer scan
Basis has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 19, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Basis official site
Basis scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Basis official site
Basis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Basis official site
Basis scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Basis has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (45/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #16,058 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Basis from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Basis: Balfour Beatty US (70/100), Badger Fire Protection (70/100), Bass Pro Shops (70/100), buildingcommunityWORKSHOP (70/100).
A step up - brands to learn from: yet2 (71/100), Yellow Door Energy (71/100).
Category leader: Accenture (97/100).
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