Waar heel Holland slaapt
Bastion Hotels (bastionhotels.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, in the 52nd percentile of 17210 Travel & Hospitality brands.
Bastion Hotels is a Dutch hotel chain founded in 1986, operating 34 hotels across the Netherlands. The company serves more than 1.2 million guests annually, offering affordable, conveniently located accommodation with a 100% lowest price guarantee and at least a 5% discount. Bastion Hotels caters to both business and leisure travelers, as well as groups and individuals seeking budget-friendly, no-frills lodging throughout the country.
| Brand Name | Bastion Hotels |
|---|---|
| Domain | bastionhotels.com |
| Industry | Travel & Hospitality |
| Founded | 1986 |
| Main Competitors | Van der Valk Hotels, Fletcher Hotels (67/100), Premier Inn (86/100), ibis Hotels (Accor), Campanile Hotels (88/100), NH Hotels (82/100), Postillion Hotels (79/100) |
Moz Domain Authority 39/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #251,143 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kom slapen bij Bastion Hotels! Jaarlijks slapen meer dan 1,2 miljoen gasten in onze 34 hotels. ✓ 100% laagste prijs gegarandeerd ✓ Minimaal 5% korting" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Bastion Hotels?", Claude could identify the brand as of November 2026. Bastion Hotels is a Dutch hotel management company based in Amstelveen that operates a chain of mid-range hotels, mostly under the Bastion Hotel brand, located near highways and business areas across the Netherlands. Best known for Operating a network of affordable, no-frills hotels in accessible locations throughout the Netherlands.
When asked "Best brands similar to Bastion Hotels?", Claude would recommend Bastion Hotels as of November 2026. It's a solid pick if someone is looking for budget-friendly, convenient hotel chains in the Netherlands, though it's less known internationally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bastion Hotels's main competitors in Travel & Hospitality: Fletcher Hotels (67/100), Premier Inn (86/100), Campanile Hotels (88/100), NH Hotels (82/100), Postillion Hotels (79/100).
Sources: Brand Analyzer scan
Bastion Hotels offers hotel accommodation services at 34 locations throughout the Netherlands, catering to both business and leisure travelers as well as groups. Its offerings include guaranteed lowest pricing and a minimum 5% discount on stays.
Sources: Bastion Hotels official site
Bastion Hotels is a Dutch hotel chain founded in 1986, operating 34 hotels located across the Netherlands. It is categorized within the travel and hospitality industry and focuses on providing affordable, conveniently located accommodation to travelers.
Sources: Bastion Hotels official site
Bastion Hotels has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bastion Hotels official site
Bastion Hotels was founded in 1986. Bastion Hotels operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bastion Hotels provides hotel accommodation services across 34 locations in the Netherlands. The company offers rooms to business and leisure travelers, groups, and individuals, with a stated 100% lowest price guarantee and at least a 5% discount on bookings.
Sources: Bastion Hotels official site
Bastion Hotels scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bastion Hotels official site
Bastion Hotels is known for operating a large network of 34 hotels across the Netherlands and for its pricing promise, offering a 100% lowest price guarantee along with a minimum 5% discount. The chain is also known for hosting over 1.2 million guests each year.
Sources: Bastion Hotels official site
Bastion Hotels can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bastion Hotels official site
Bastion Hotels is used by business and leisure travelers, as well as groups and individuals seeking affordable, conveniently located accommodation throughout the Netherlands. The chain serves more than 1.2 million guests annually.
Sources: Bastion Hotels official site
Bastion Hotels appears popular due to its affordable pricing model, including a 100% lowest price guarantee and at least a 5% discount, combined with convenient locations across the Netherlands. This positioning as a budget-friendly, reliable option attracts both business and leisure travelers, contributing to its reported 1.2 million annual guests.
Sources: Bastion Hotels official site
Bastion Hotels scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bastion Hotels has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #251,143 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Bastion Hotels from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bastion Hotels: National Baseball Hall of Fame and Museum (75/100), Barton Orchards (75/100), Baur au Lac (75/100), Bayou Music Center (75/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.