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BAUHAUS (bauhaus.no) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 44th percentile of 20158 E-commerce brands.
BAUHAUS is a European home improvement retail company, founded in 1960 and headquartered in Belp. It operates under the bauhaus.no domain in Norway, offering an extensive range of home improvement, hardware, and DIY products. The company serves both professional tradespeople and private individuals, positioning itself as a one-stop shop with the industry's largest product selection, combined with delivery and return services.
| Brand Name | BAUHAUS |
|---|---|
| Domain | bauhaus.no |
| Industry | E-commerce, Manufacturing |
| Founded | 1960 |
| Headquarters | Belp |
| Main Competitors | Byggmax (77/100), Montér (81/100), Maxbo (75/100), Obs Bygg (74/100), Jula (82/100), Clas Ohlson (86/100), Biltema (82/100), IKEA (95/100) |
Moz Domain Authority 36/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #147,773 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hos BAUHAUS får du alt under et tak - vi tilbyr bransjens største utvalg til både proff- og privat kunder." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BAUHAUS?", Claude could identify the brand as of October 2026. BAUHAUS is a large European home improvement and DIY retail chain originally from Germany, offering building materials, tools, garden supplies, and home goods, with bauhaus.no serving as its Norwegian online and in-store retail presence. Best known for Being a big-box DIY and home improvement superstore chain with a wide range of hardware, garden, and construction products.
When asked "Best brands similar to BAUHAUS?", Claude would recommend BAUHAUS as of October 2026. It's a well-known DIY/home improvement retailer that would naturally come up alongside other large hardware and building supply chains in Norway and Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BAUHAUS's main competitors in E-commerce: Byggmax (77/100), Montér (81/100), Maxbo (75/100), Obs Bygg (74/100), Jula (82/100).
Sources: Brand Analyzer scan
BAUHAUS has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BAUHAUS official site
BAUHAUS was founded in 1960. BAUHAUS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BAUHAUS is headquartered in Belp. BAUHAUS operates in the E-commerce category.
Sources: Wikidata
BAUHAUS scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BAUHAUS official site
BAUHAUS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BAUHAUS official site
BAUHAUS offers an extensive range of home improvement and hardware products, including items for DIY projects, catering to both professional and private customers. The company also provides delivery and return services to support its retail offering.
Sources: BAUHAUS official site
BAUHAUS sells home improvement, hardware, and DIY products to both professional tradespeople and private customers. It offers a large product range under one roof, combined with delivery and return services, aiming to be a one-stop destination for home improvement needs.
Sources: BAUHAUS official site
BAUHAUS is a European home improvement retail company founded in 1960 and headquartered in Belp. It operates as an e-commerce and retail business, serving customers in Norway through bauhaus.no, as part of a broader European retail network offering home improvement and hardware products.
Sources: BAUHAUS official site
BAUHAUS is used by professional tradespeople and private individuals who are seeking home improvement, hardware, and DIY products, as stated in its target audience description.
Sources: BAUHAUS official site
BAUHAUS scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BAUHAUS has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #147,773 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify BAUHAUS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BAUHAUS: BAUHAUS (76/100), Basis Theory (76/100), fruits (76/100), BBJ La Tavola (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.